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Australian Industry Digital Audience Measurement
IAB Viewability Whitepaper - For Public Comment: Dec. 2016

The IAB Viewability Whitepaper has been developed by the IAB Australia Viewability Taskforce with representatives of over 20 different media organisations (publishers, ad tech companies and media agencies).

Transitioning from Flash to HTML5: Dec. 2016

Flash is being replaced by HTML5. 

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. 

Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper

Sydney, 13th December, 2016: IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.   The data was collected by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat who collaborated to provide industry data.  IAB Australia has confirmed that the benchmarking data will be published every six months.

VAST 4.0 - Dec. 2016

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.


Also included are:


Device Ownership and Trends - Sept. 2016

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The data in this report, exclusive to IAB members, is primarily generated from our regular market enumeration study.

Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

The integration will enable users of Oracle’s BlueKai Marketplace to access Near’s global audience data.

AdRoll: Full Funnel Marketing Strategies

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers.

Criteo: The State of Mobile Commerce - 1H 2016

Criteo released the first State of Mobile Commerce Report in Q4 2014. An ongoing series, our research examines mCommerce trends and provides marketers with insight into online shopping behavior as the consumer path to purchase evolves.

Australia Online Landscape Review - Oct. 2016

The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person. 

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