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A pricing model where the advertiser only pays for a video start. Typically sold at 1,000 impressions.

The price an advertiser pays every time a video ad runs through to completion. CPCV is calculated as cost divided by completed views.

Otherwise known as ‘pinned’ video players, this is where the video breaks from is normal place within the editorial player and is anchored to follow the user as they scroll through an article.

Video content that has a duration of less than 5 minutes. Typically, a pre roll is played prior to commencement of the short form video.

Paid for video content in which the ad experience matches the form and function of the standard on page user experience. These ads should be cohesive with the page content and offer the user a non-interruptive experience.

Video content which features a content arc (beginning, middle and end) which typically lasts longer than 10 minutes (i.e. movies, television episodes). Typically, it will feature ad breaks mimicking the traditional television experience (mid-roll) between the content.

Video digital creative which features enhanced user actions through integrated elements extended from standard playback controls (i.e. play, pause, rewind & mute). Interactive video gives the user options to engage with the videos message beyond viewing the video (i.e. polls, surveys, click to buy, book a test drive, share etc). The goal of the creative is to give the user various options to engage with the message beyond viewing the video.

A native, simulated video ad found in content, social, or product feeds often paired with a headline, description and logo. User must interact with creative in order to hear sound and display in full screen.

A simulated video ad which plays within display based ad units (728x90, 300x250 etc.) instead of a static or rich media experience. User must interact with creative in order to hear sound and display in full screen. The format relies on the existence of display ad inventory on the page for it’s delivery.

A simulated video ad which loads and plays dynamically between paragraphs of text based editorial content, featuring as a standalone branded message. User must interact with creative in order to hear sound and display in full screen.

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