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Australian Online Landscape Review - Mar. 2017

The digital landscape in March 2017 saw Australians spend 69 hours surfing online across over 248 sessions per person.

AdRoll: How to Take Advantage of Native Advertising

Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?

Ooyala: Holistic: The Future of Data-driven Video Advertising Revenues

Data-driven video advertising is about to look a whole lot different.

Mobile leads the way as digital advertising continues to grow according to independent industry report

SYDNEY, 1st May 2017: Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

Digital's Share of Entire Australian Market, CY 2016: Infographic and sources information table

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016. 

Digital Device Trends

Infographic snippet of Mobile vs Tablet trends.

Brief History of Digital

Milestones in the development of Digital.

IAB launches Best Practice Handbook to help simplify and inspire when it comes to data use

SYDNEY, APRIL 27: IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses. The Handbook which was produced by IAB Australia’s Technology Council, also provides the foundations for a best-practice and privacy-led framework related to data usage.

Digital Data Best Practice Handbook - April 2017

Data is now so ubiquitous that it can often be overwhelming when looking to incorporate a strategy around data and how to go about it. Having a strategy around what you and your business intends to achieve by being more data-driven is critical, whether you are a publisher, marketer or advertising agency.

Mobile Location Data Handbook - April 2017

The proliferation of smartphone usage and people are becoming increasingly comfortable sharing location data with the various apps they use, which has allowed advertisers access very valuable actionable insights into where consumers have historically been and also personalise ads in real-time based upon current location.

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