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Device Ownership and Trends - September 2017

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Ashton Media: Marketing Tech Symposium 2017

Learn from inspiring international keynote presentations and local case studies. Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley. Learn, network, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan.

IAB Publishes Two New Playbooks to Drive Digital Effectiveness

SYDNEY, 25 October 2017: IAB Australia today launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB Native Advertising Playbook - Oct. 2017

The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.

 

IAB Programmatic Playbook - Oct. 2017

As part of the IAB’s mission is to simplify the digital ecosystem we have developed the IAB Programmatic Playbook 2017.

Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by.

IAB Australia recommends the mass adoption of ads.txt by local publishers

The mission of the ads.txt project is simple: To increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and authorised partners can use to publicly declare the companies they have sanctioned to sell their digital inventory.


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