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Digital Online Landscape Infographic - Mar. 2017

Infographic snippet on the Digital Online Landscape March 2017.

IAB appoints Yahoo7’s Justin Orchard as the co-chair of the Standards and Guidelines Council and Nine Entertainment’s Nathan Powell as co-chair of the Video Council.

Australian Online Landscape Review - Mar. 2017

The digital landscape in March 2017 saw Australians spend 69 hours surfing online across over 248 sessions per person.

AdRoll: How to Take Advantage of Native Advertising

Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?

Ooyala: Holistic: The Future of Data-driven Video Advertising Revenues

Data-driven video advertising is about to look a whole lot different.

Mobile leads the way as digital advertising continues to grow according to independent industry report

SYDNEY, 1st May 2017: Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

Digital's Share of Entire Australian Market, CY 2016: Infographic and sources information table

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016. 

Digital Device Trends

Infographic snippet of Mobile vs Tablet trends.

Brief History of Digital

Milestones in the development of Digital.

IAB launches Best Practice Handbook to help simplify and inspire when it comes to data use

SYDNEY, APRIL 27: IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses. The Handbook which was produced by IAB Australia’s Technology Council, also provides the foundations for a best-practice and privacy-led framework related to data usage.

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