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IAB Australia research reveals use of ad blocking technology in Australia is stabilising

-One in four consumers in Australia use ad blocking technology, but marginal decline in usage

-Penetration of mobile ad blocking significantly lower than desktop

SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

 

Digital Fact Sheet Pack for Digital Ad Operations Conference

IAB Australia's June Digital Fact Sheet Pack for Digital Ad Operations Conference.

Ad Blocking:The Consumers Perspective – Wave 2

The second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce.

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Overhaul of the Data Management Framework - June 2017 Update

Last month (May 2017) the Productivity Commission’s Final Report into Data Availability and Use was released by the Federal Government.

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