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Infographic representing the total Australian Advertising Market in 1H 2016 (with information from the IAB Online Advertising Expenditure Reports and the CEASA 2016 Advertising Expenditure in Main Media Report).
Lawyers Weekly - 1 Nov., 2016: This year, Australia’s market leader in document storage, Recall, was taken over by US-based Iron Mountain, meaning Australian businesses who had chosen Recall as their provider now find their records in the hands of an overseas giant.
Forbes - Oct. 31, 2016:If you want a vibrant media business, it doesn’t come for free – somebody has to pay for this. And there are two major sources of funding media content – consumers (for example, subscriber fees) and marketers (through advertising).
Out-Law.com - 28 Oct., 2016: A legal challenge against the EU-US Privacy Shield has been launched before the European courts by civil, human and legal rights campaigners.
Federal Communications Commission (USA) - 27 Oct., 2016: FCC Adopts Privacy Rules To Give Broadband Consumers Increased Choice, Transparency And Security For Their Personal Data
Nicole Sheffield is the Chief Executive Officer of NewsLifeMedia, a wholly owned business of News Corp Australia, where she runs a multi-million dollar media business with a portfolio of some of the most powerful and trusted brands in the country – Taste.com.au, Donna Hay, Vogue, GQ, Body+Soul, Kidspot.com.au and Australia’s number one news source, News.com.au. In addition to this role Nicole sits on the advisory board of Acquire Learning and is a member of and Chair of Marketing and Communications of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS). With a wealth of experience across a broad range of industries Nicole joined News from Foxtel’s LifeStyle Channels group where she was General Manager for four years. Before television Nicole spent seven years in publishing at Seven West Media’s Pacific Magazines where she held several senior executive roles and was instrumental in the early adoption of digital; and prior to this she worked in the multimedia division of Telstra.
Out-Law.com - 26 Oct., 2016: Getting data privacy and security right is "paramount" to the success of open banking, a regulator has said.
AdNews - Oct. 25, 2016: David Jones, Country Road, Myer, Net-a-Porter, Burberry, Liberty London and ASOS are just a handful of brands using affiliate marketing, but until now there has been no official industry guidelines for the booming sector Down Under.
- Taskforce participants come from all sides of digital industry
- Whitepaper to be released in November
- Intend to extend focus into broad range of ad effectiveness measures
Sydney, 26th October 2016: IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce, members of which come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling.
The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative.