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Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

AdExchanger: As Data Proliferates, Publishers Grapple With Understanding Its Value

AdExchanger - July 28, 2017: Australia’s Breach notification laws come into effect next February and will mean a host of new requirements will be imposed on any business managing data in Australia. In brief terms, a data breach is suffered when there is unauthorized access of personal information. This article expands on why Publishers need to better understand data management, storage, and capability. 

ReachLocal: Facebook Advertising: Which Solution Is Right For Your Business?

Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.

Criteo: The New Digital Traveler

The online travel industry has seen explosive growth in the APAC region over the past five years and will continue expanding rapidly. For OTAs in the region, understanding the methods and thought processes that guide their most engaged customers toward a booking will be crucial in the years to come.

Unruly: 6 Questions To Ask Before Launching Your Next Mobile Programmatic Video Campaign

According to eMarketer, most mobile display and video ad dollars will be automated by 2018. That means knowing how to launch effective mobile programmatic video campaigns is crucial to online success.

Signal: Creating a True Single View

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralised, durable profile that can be used for targeting and personalisation across all touchpoints.

IAB Report Reveals Decline in Invalid Traffic in 2017

Sydney - July 20, 2017: The second wave of the IAB/PwC Invalid Traffic Benchmarks (IVT) released today reveals a decline in invalid traffic compared to 2016.

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