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Access China Summit
Connect with the Chinese digital consumer

It is widely recognised that China represents an enormous opportunity for Australian businesses. The numbers are simply staggering: 440 million E-commerce buyers, 109 million middle-class adults, a number which is rapidly expanding and an insatiable desire for Australian products and services.

Connecting People With Sport: 11.2m Australians Go Online For Sports Content

Sydney, Australia – 10 May 2017: March heralded the start of the AFL and NRL 2017 seasons. This, along with other sports events – both local and abroad – drove increases in Australians going online for sports-related content, according to data released by Nielsen.

Digital Online Landscape Infographic - Mar. 2017

Infographic snippet on the Digital Online Landscape March 2017.

IAB appoints Yahoo7’s Justin Orchard as the co-chair of the Standards and Guidelines Council and Nine Entertainment’s Nathan Powell as co-chair of the Video Council.

Australian Online Landscape Review - Mar. 2017

The digital landscape in March 2017 saw Australians spend 69 hours surfing online across over 248 sessions per person.

AdRoll: How to Take Advantage of Native Advertising

Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?

Ooyala: Holistic: The Future of Data-driven Video Advertising Revenues

Data-driven video advertising is about to look a whole lot different.

Mobile leads the way as digital advertising continues to grow according to independent industry report

SYDNEY, 1st May 2017: Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

Digital's Share of Entire Australian Market, CY 2016: Infographic and sources information table

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016. 

Digital Device Trends

Infographic snippet of Mobile vs Tablet trends.

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