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PubMatic: Quarterly Mobile Index (QMI) for Q2 2016

PubMatic's recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides. 

Near: Insights on digital behavior of Millennials using location intelligence and app analytics

Millennials (also known as Gen Y) are the people who fall in the age category of 18-34 years. They are social, avid travelers and are also hooked to technology. With their spending power increasing by the day, they are also considered to be one of the quickest decision makers. Millennials interest and growth in mobile devices is increasing at a rapid pace mainly because of social media and entertainment applications.

Ooyala: 25 Stories of Video Success

From global media giants to Australian rugby clubs, our new white paper shows how only Ooyala is helping content providers win big with video.

In an era where nearly half of all video views are on mobile, demand for top-quality video is skyrocketing. That’s good news, but also a big challenge for companies that need to create more video faster, earn great returns and stay ahead of the curve (and the competition).

IAB Reveals ‘What Works and Why’ in Digital Marketing Around the World in 2016 Insights Report

Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries

NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

Celtra: Q2 Industry Vertical Reports

Download all the Q2 Industry Vertical reports from Celtra.

NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Mobile at the heart of the retail experience according to IAB Global Report

Survey of mobile users in 19 countries shows mobile driving traffic in store

Australians more likely than global peers to purchase on mobile, highlighting strong opportunities for local retailers in grocery, electronics and homeware space

Sydney, 28 September 2016: Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference.  Just over three-quarters (76 percent) of smartphone and tablet users in APAC said they have purchased a product or service on their smartphone or tablet in the past six months.  In Australia, 45 percent of respondents buy using a mobile device on a monthly basis and report that they make 33 percent of their typical monthly purchases using mobile screens.

Mobile Commerce: Australia and the World

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

Out-Law.com: Google and Dropbox the latest US tech giants to sign up to the Privacy Shield

27 Sept.: Internet giant Google has signed up to the Privacy Shield, a framework designed to facilitate the transfer of personal data between the EU and US by businesses.

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