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Lexology: Australia to take the lead in developing international blockchain standards

Lexology - 25 Oct., 2016: This month, the International Organisation for Standardisation (ISO) appointed Standards Australia to lead the development of international blockchain standards.

Lexology: Cyber Security Quarterly Round-Up - October 2016

Lexolgy - 24 Oct., 2016: This quarterly eBulletin provides a round-up of best practice, news and legislative developments concerning cyber security in Europe, Asia, Australia and the USA.

Marketing Magazine: Balance, privacy and responsible use of data with Data Governance Australia chair Graeme Samuel

24 Oct.: Marketing speaks with Graeme Samuel, chair of Data Governance Australia, about the need for a self-regulatory body for the responsible use of data.

IAB Affiliate Marketing Handbook Signals Affiliate Industry’s Big Plans for Australia

Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.  Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.

Building a Business Case for Attribution

AdRoll, the performance marketing platform, has released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...

IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

Gai Le Roy returns as Research Director for IAB Australia

Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.

Agencies step up their use of attribution, viewability and ad fraud detection technologies but marketers need more support

Sydney, 14th October 2016:  The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia.  The “State of the Industry: Marketing & Advertising Technology” report also found that agencies, clients and publishers have increased their use of tag management and DMPs.

The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016. 

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