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IAB Publishes Two New Playbooks to Drive Digital Effectiveness

SYDNEY, 25 October 2017: IAB Australia today launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB Native Advertising Playbook - Oct. 2017

The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.


IAB Programmatic Playbook - Oct. 2017

As part of the IAB’s mission is to simplify the digital ecosystem we have developed the IAB Programmatic Playbook 2017.

Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by.

IAB Australia recommends the mass adoption of ads.txt by local publishers

The mission of the ads.txt project is simple: To increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and authorised partners can use to publicly declare the companies they have sanctioned to sell their digital inventory.

Digital Fact Sheet Pack for MeasureUp Conference

IAB Australia's October Digital Fact Sheet Pack for MeasureUp Conference 2017.

Australian Online Landscape Review - August 2017

The digital landscape in August 2017 saw Australians spend 75 hours of surfing online per person across over 265 sessions per person, with 20,165,000 people actively surfing online.

Criteo Report: App Commerce Goes Big in Asia Pacific

Find out how shoppers are interacting with retail apps across APAC in Criteo's latest study.

ReachLocal: The Difference Between Facebook Boosted Posts & News Feeds Ads

Do you know the difference between Facebook News Feed ads and boosted posts? This video from ReachLocal discusses key differences between these advertising options from Facebook and talk about how they can be used together to reach even more users on Facebook.

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