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Includes traffic identified through routine and list-based means of filtration - such as bots, spiders,
other crawlers; non-browser user agent headers; and pre-fetch or browser pre-rendered traffic.

A “first party” is an entity that collects information from or about users and is the owner or controller of the website or service with which the user interacts directly. For example, data directly collected by a brand – typically through e-commerce sites and company websites – about the actions their users take while on that site.

Ad stack is a collection of tools and services that allow a company to provide all advertising-related services to advertisers.

Sydney, March 2018: Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year according to the IAB/PwC Online Advertising Expenditure Report.  All categories experienced growth with classified advertising leading the way at 15 percent year-on-year growth to reach $1.5 billion in 2017 thanks to strong local companies including REA Group, and Seek. Real Estate remains the leading segment in classifieds, followed by Recruitment and Automotive. 

Digital Fact Pack: Ad:Tech Sydney 2018

Get all the latest digital information and figures for reference during Ad:Tech Sydney conference in 2018.

Digital Video Universe - January 2018

On average, 82% of Australians aged 18+ (15.5m) are viewing 28 hr 50 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for January 2018, and the share of all video by age for Q4 2017.

CMO: What Lenovo has learnt about programmatic advertising

As IAB releases fresh guidelines into buying and utilising advertising technology platforms, PC vendor's digital and social marketing APAC leader shares her views on adtech utilisation.

IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

SYDNEY, 1 March 2018: IAB Australia has launched new Advertising Technology Purchase Guidelines to help purchasers of advertising technology maximise their investment in five core pieces of technology critical to effective advertising.

Digital Fact Sheet Pack: Programmatic Summit 2018

Get all the latest digital information and figures for reference during Programmatic Summit 2018.


PubMatic: Quarterly Mobile Index (QMI) for Q4 2017

PubMatic’s Q4 2017 report sees an expanded scope from quarterly analysis to a full year look back, as well as adding several benchmarks for mobile advertising performance around pricing, volume and growth. The report looks to observe developments in the mobile space in order to scope out future trends in the digital industry.

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