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IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”

In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…

B&T - Sydney, Aug 24: Disruption isn’t new. It has been around forever, but the frequency of major disruptions is increasing in step with technology. We are now very well into what has been coined “The Fourth Industrial Revolution” ...
IAB Australia elects Nicole Sheffield as new Chair of the Board

Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.

AdNews: The 'lifeblood' of IAB Australia - News Corp, MCN and AdRoll join the fray

AdNews, 7 Sept., 2016: New IAB CEO Vijay Solanki has his feet firmly under the table, having made a batch of fresh appointments within the organisation's video, tech, mobile and measurement hubs.

Handy charts and graphics from FY 16 for your reports and presentations.

Connected Apps: The New Battleground for Video Services

With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.

IAB Australia Appoints Four New Council Chairs

IAB Digital Council Refresh Event Brings Councils Together for First Time

SYDNEY, 7 September 2016: IAB Australia demonstrated its intent to listen and evolve under the leadership of newly appointed CEO Vijay Solanki by hosting an IAB Council Refresh event in Sydney last week.

Australia Online Landscape Review - July 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58  hours surfing online across over 263 sessions per person.

 

MATT NEWCOMB JOINS IAB VIDEO COUNCIL

Sydney, Sept. 1, 2016: InSkin Media Australia GM Matt Newcomb has been appointed to the IAB Australia’s Video Advertising Council. A 15-year media industry veteran, Newcomb’s takes up the industry advisory role with immediate effect.

The Performance Advertiser's Guide to Instagram

Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.

Four Stories of Video Success: Best Practices for AVOD

Ad-based video on demand can be a powerful profit center… when done right. In this new article, Ooyala’s Strategic Consulting Team shares some of its best suggestions for attracting viewers, keeping them engaged and earning more with AVOD. From the use of video modules and watchlists to tips on autoplay and alternate ad formats, you’ll find a generous helping of the best recommendations.

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