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Signal: 5 GDPR Compliance Questions Marketers Must Ask Their Vendors

Still not sure about GDPR? Signal breaks it down with a few questions to ask and how the new laws will complicate the relationship with vendors and other partners.

Two-thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies

Significant opportunity to grow voice marketing category

SYDNEY, 22nd February 2018: The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017).

Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing and was carried out in October and November 2017.

Feb. 2018 Newsletter

Australian Online Landscape Review - Dec. 2017

The digital landscape in December 2017 saw Australians spend 70 hours surfing online across over 221 sessions per person, with 20,164,000 people actively surfing online.

Ad Blocking: The Consumers Perspective – Wave 3

This is the third wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia and Pureprofile to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.

AppNexus: 5 Tips to Optimize Your Header Bidding Setup

Header bidding adoption has skyrocketed, facilitating huge revenue gains for countless web sites. For those who are still thinking about it, AppNexus has put together a guide with five actionable tips on how to optimize your header bidding setup, including how to assess your demand partners, decrease latency, and more.

Innovid: Become an OTT Marketing Expert

With more consumers adopting OTT devices, it’s increasingly important for marketers to master video advertising on the big screen. Innovid has you covered with materials to help you reap the rewards of successful marketing on these engaging and effective devices.

Signal: WTF is Identity?

The web is becoming more personal everyday, to the point that consumers expect the brands they interact with to know them in the same way that their Netflix account and their Spotify playlist does. This eBook from Signal and Digiday touches on the importance of meeting these heightened expectations by mastering the fundamentals of identity across the digital ecosystem.

Online Advertising Expenditure Report - Quarter ended Sept. 2017

Total online advertising achieves 4.9% growth year on year in the September quarter 2017.

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