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Digital video continues to grow in Australia – in 2017 it exceeded the $1bn mark in ad revenue for the first time – and while there has been a strong focus on hygiene, platforms, tech standards and measurement, there isn’t enough focus on the creative process. So, IAB Australia’s Video Council worked on this whitepaper to help simplify the creative process for video, showcase best practise and appreciate video as a platform that behaves differently dependent on device.

Page Views have been a key metric in digital ratings systems since the mid-1990s and have historically been an important volume indicator when comparing sites and publishers.

The digital industry has a bigger responsibility than ever when it comes to handling and protecting consumer data, which is why IAB Australia hosted the Industry Update: Privacy & The GDPR event on April 11 2018. We called upon the acting Privacy Commissioner, Angelene Falk, as well as data experts from Gilbert + Tobin, Telstra, Google and REA Group, to shed some light on what the new laws mean for privacy in the Australian market.

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple ad verification service providers’ (Measurement Providers) Software Development Kit (SDK).

This infographic review combines data from various IAB research and resources, showcasing how digital video is on the up and up. The video component of display advertising grew 43 percent in CY2017, with total video surpassing $1 billion for the first time in the Australian market.

Technology is essential to the proper functioning of digital advertising, but it is only a tool. It can’t single-handedly ensure effectiveness. To optimise your technology investments, your company must ask the right questions about the technology you are about to purchase. And in asking those questions, there is no template for today’s data-driven scenarios we are planning for, so transparency and knowledge sharing are a must. For that purpose, IAB Australia has created these guidelines.

The IAB Australia Audio Council is currently reviewing Version 2 of the IAB US IAB Podcast Measurement Technical Guidelines released in late December 2017 and assessing suitability for endorsement in the Australian market. The previous version of the Guidelines was endorsed by IAB Australia in November 2016.