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Growth continues for online advertising underpinned by strong video trading

Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter.  

2019 State of e-Commerce, Asia Pacific

According to eMarketer, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion. The Asia-Pacific (APAC) region alone will account for 64% of total e-commerce sales worldwide this year, a 25% Year-on-Year (YoY) growth.

The brand value of search: New research in SEA reveals the power of being present

For brands in Southeast Asia (SEA), showing up in users’ search results isn’t just about driving clicks and conversions. Here, Jenny Lim, Search Performance Solution Specialist at Google Malaysia, breaks down our latest research with Ipsos and Kantar which shows the direct impact on awareness, recall, and consideration that being present in upper-funnel searches can have on brands.

Kargo: Viewability vs Memorability

Viewability has traditionally been the most popular indicator of a digital campaign’s success. But just because an ad has a chance to be seen, does that mean that consumers are actually seeing it? Or remembering it?

November 2019 Newsletter

IAB Australia's November 2019 Newsletter.

New research finds brand building impact of digital advertising  has been underestimated

29th October 2019:  Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for digital campaigns are at least on par with those of other media; with 20% of the original brand impact of digital campaigns retained for eight weeks after the original exposure.

Digital Advertising Glossary of Terms - 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our IAB Councils with updating a series of glossaries originally published in August 2017, and are adding in the new Digital Out Of Home Glossary. 

Dynata: Global Trends Spotlight - Technology Report

Building on the foundation laid by the 2019 Dynata Global Trends Report, this spotlight report will explore three key themes: mobile, interconnectivity, and voice. These three factors are fundamental to how technology shapes the present and will shape the future.

Daily Mail: Gen Z Super Summary

Daily Mail Australia partnered with qualitative research agency The Lab Strategy, to speak to a panel of expert academics in the youth field. 

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