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The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.

The IAB reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits. 

SYDNEY, 21st January 2019: Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Did you know, nearly 1 in 2 SCA grocery buyers visit the supermarket at least several times a week.

Viacom's recent project The Next Normal: Rise of Resilience spanned 28,600 people aged 6 to 54 across 32 countries, including Australia. Here are the key findings from an analysis of Australians aged 16 to 34.

January, 2019

Discover the Top Trends for Marketers in 2019.

On Thursday 16th May, 2019 the IAB and the Video Council will be hosting our annual Video Vista Event between 8.30-10.30 a.m.  

The key topics will be the ever-changing Video Landscape in Australia and the impact video advertising has had on brand success.

The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.