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IAB NZ: Behavioural targeting Hertz Rental Cars Case Study

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

IAB Australia announces tender for Online Audience Measurement Services

IAB Australia, with the support of the MFA and the AANA, today announced it is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation.

MediaMind: Hyundai Case Study

MediaMind, RepriseMedia and Initiative collaborated to look into how Search and Display work together to drive conversions.

comScore/ValueClick Media: When Money Moves to Digital, Where Should It Go?

This paper, based an extensive research, shares insights on how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand.

IAB Europe: Consumers Driving the Digital Uptake

The 2010 IAB Europe report identifies the economic value of online advertising-based services for European consumers and explains how the scale of online advertising revenue significantly underscores the value consumers derive from the online services they use.

The Order of Coopers

Tequila's ‘The order of Coopers’ aimed to bring a not-so-secret society of beer drinkers and home brewers to the modern age. Find out how they got over 185,000 people visiting the site in just six months without any mainstream media support.

Find out what Paul Fisher thinks the industry need to grow to $3 billion and beyond, Published in AdNews in September 2010.

IAB Australia appoints Programs Manager

IAB Australia has boosted its team, announcing the appointment of Michael Taylor as Programs Manager.

Online Advertising cracks $2billion mark with 13 percent year on year growth

The Australian online advertising market has broken through the $2 billion barrier with online advertising expenditure data released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC) noting a total expenditure of $2.043 billion for the 12 months ended 30 June 2010.

ComScore US Report: Women on the web

This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, region and digital channel.

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