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IAB's April 2019 Update

Australian Online Landscape Review - January 2019

The digital landscape saw 20,717,000 people actively surfing online in Januray 2019, with Australians 18+ spending an average of 99.5 hours online per person.

Innovid: The Meteoric Rise of Connected TV

The insights and data that comprise this report are culled from every campaign that ran with Innovid between January 1st, 2018 and December 31st, 2018 – a sample representing roughly one third of all U.S. video impressions. 

Impact: A Partnership Leader’s Guide to the Wild World of Mobile Apps

Every year for the past decade, pundits, insiders, and technologists have collectively crowned the following year to be “The Year of Mobile.” While it’s hard to pinpoint exactly when, somewhere along the way, mobile permanently changed the way consumers discover, share, shop, and purchase.

Criteo: Retailers: You're The Next Media Moguls

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating a rapidly growing new revenue stream with healthy margins. Over time, we expect these types of ads to be more prominent in stores, as well.

Forbes - GDPR: Compliance Challenge Or Marketing Opportunity?

Forbes, March 6 2019: There has been much hand-wringing among marketers over the European Union’s recently implemented data privacy rules. Yes, they have important implications for marketers doing business in Europe. And it’s true that failure to comply can result in significant penalties.

IAB's March 2019 Update

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