You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

Google Marketing Platform: Delivering meaningful moments

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

Integral Ad Science: H1 2018 Media Quality Report ANZ

In IAS' latest report, they explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms.

Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

IAB Audio Council releases Audio Creative Best Practice Showcase

Sydney, Australia - 5th November 2018: IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life.  Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online

According to Ralph van Dijk, Founding Creative Director of Eardrum and member of the IAB Audio Council, a brand’s audio identity should be designed to be as meaningful and coherent as its visual identity and marketers need to be aware that there is no one-size-fits all approach to audio.  

 

 

Digital Audio Fit-For-Purpose Creative: Choosi and IAB Audio Council

There’s no one-size-fits all approach to audio. Each audio platform is consumed in a different way and has its own nuances which need to be considered. Just like you wouldn’t put a long copy print ad on a billboard, you shouldn’t simply put your radio ad in a podcast, for example.

Listen to examples here.

Leading marketing analytics firm blows up the digital versus TV argument

Marketers told: stop buying the fantasy

1st November:   Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.

Speaking today at IAB Australia’s annual MeasureUp conference, Paul Sinkinson of Analytics Partners said “The whole digital versus TV discussion is dangerous. It’s like asking if you want food or water. You should have both. If you pick one over another then you will destroy your ability to get full value and ROI from your campaign.

MeasureUp 2018: Digital Fact pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest device trends, video consumption and ad spend figures - ahead of the IAB MeasureUp Conference in Sydney.

Announces new IAB Industry Charter

15th October 2018: IAB Australia today announced that it has appointed Gai Le Roy as CEO.  The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.  

October Newsletter

Page 4 of 241 Results 31 - 40 of 2410