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IAB Australia Statement on the ACCC Digital Platforms Inquiry Report

IAB Australia is pleased that the ACCC’s Digital Platforms Inquiry final report recognises the importance of an advertising funded model in allowing consumers to freely access a wide range of important content and services. The IAB will closely review the recommendations made in the report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain.

Since 1999 the Digital Advertising Industry in Australia has grown $8.8 Billion. This graphic charts the growth by year. 

Digital Growth 1999 2018 WEB

Download the chart below as a PDF and as as a Powerpoint slide.

Australian Mobile Landscape Report - July 2019

Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today's landscape.

 

The Mobile Majority: Time, Money & Creative Opportunities

Smartphones now dominate digital media: people spend over two-thirds of their digital device time on a phone and in March 2019 mobile revenue surpassed desktop revenue in Australia for the first time. So, join IAB Australia and our Mobile Advertising Council on Wednesday, 24 July 2019 as we discuss key and timely topics in the Australian mobile advertising landscape.

Advertising Week APAC

29 July - August 1, 2019 will mark the second edition of Advertising Week APAC. #AWAPAC, takes place in Luna Park, one of Sydney’s most iconic venues, and will feature unique media, marketing, technology and creative perspectives discussing key business trends and issues, that shape today’s global industry.

Sensis: Sensis Business Index - March 2019

The March Quarter 2019 Sensis Business Index has revealed that Australian small and medium business (SMB) confidence fell significantly across the country, following last quarter’s highs. SMB confidence levels decreased 16 points to +34, its lowest level since March 2016.

IAS: H2 2018 Media Quality Report - Australia and New Zealand

In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the ANZ digital market and highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2018.

Adobe: Now We're 25: Digital Advertising Grows Up

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers.

Australian Online Landscape Review - April 2019

The digital landscape saw 20,963,000 people actively surfing online in April 2019, with Australians 18+ spending an average of 116 hours and 30 minutes online per person.

The State of Data: Opportunities & Responsibilities in 2019

Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia, and recent developments across the industry, this is one event you can't afford to miss. 

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