# IAB Australia: AB Australia is the peak trade association for online advertising in Australia > Explore Home\. IAB Australia resources\. Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Home](https://www.iabaustralia.com.au/) - [Our Board](https://www.iabaustralia.com.au/our-board/) - [About IAB](https://www.iabaustralia.com.au/about-iab/) - [AI Hub](https://www.iabaustralia.com.au/ai-hub/) - [AI Impact Assessment: Expanded Guidance](https://www.iabaustralia.com.au/ai-hub/ai-impact-assessment-expanded-guidance/) ## Posts - [Video Case Study: Mattel and Vudoo](https://www.iabaustralia.com.au/video-case-study-mattel-and-vudoo/) - [DOOH Case Study: Oatly and Billups](https://www.iabaustralia.com.au/dooh-case-study-oatly-and-billups/) - [A seat at the table series: The power of introverted leadership](https://www.iabaustralia.com.au/a-seat-at-the-table-series-the-power-of-introverted-leadership/) - [Making a Good Impression \(or Three\): CTV Co\-Viewing](https://www.iabaustralia.com.au/making-a-good-impression-or-three-ctv-co-viewing/) - [Powering DOOH 2026: Sydney and Melbourne](https://www.iabaustralia.com.au/powering-dooh-2026-sydney-and-melbourne/) ## Groups - [Memberships](https://www.iabaustralia.com.au/plans/memberships/) - [General Membership](https://www.iabaustralia.com.au/plans/general-membership/) ## Memberships - [IAB Australia](https://www.iabaustralia.com.au/register/iab-australia/) - [Australian Community Media](https://www.iabaustralia.com.au/register/australian-community-media/) - [Salesforce](https://www.iabaustralia.com.au/register/salesforce/) - [News Australia](https://www.iabaustralia.com.au/register/news-australia/) - [Billups](https://www.iabaustralia.com.au/register/billups/) ## News - [IAB Australia launches free AI Impact Assessment tool to help advertising professionals prepare for the future of work](https://www.iabaustralia.com.au/news/iab-australia-launches-free-ai-impact-assessment-tool-to-help-advertising-professionals-prepare-for-the-future-of-work/) - [The festival of the boot sends digital sports audiences soaring – Ipsos iris June data](https://www.iabaustralia.com.au/news/the-festival-of-the-boot-sends-digital-sports-audiences-soaring-ipsos-iris-june-data/) - [Retail media’s reset year: bigger budgets but harder questions](https://www.iabaustralia.com.au/news/retail-medias-reset-year-bigger-budgets-but-harder-questions/) - [Stretched budgets, sharper shoppers: Australians research more before they buy](https://www.iabaustralia.com.au/news/stretched-budgets-sharper-shoppers-australians-research-more-before-they-buy/) - [AD NET ZERO MARKS KEY MILESTONE WITH GLOBAL FRAMEWORK UPDATES](https://www.iabaustralia.com.au/news/ad-net-zero-marks-key-milestone-with-global-framework-updates/) ## Resource - [Nickable Charts: Seeking value online in a cost\-of\-living crisis](https://www.iabaustralia.com.au/resource/nickable-charts-seeking-value-online-in-a-cost-of-living-crisis/) - [Internet Advertising Revenue Report March Quarter 2026](https://www.iabaustralia.com.au/resource/internet-advertising-revenue-report-march-quarter-2026/) - [Digital Advertising \& Ad Tech Talent Review 2026](https://www.iabaustralia.com.au/resource/digital-advertising-ad-tech-talent-review-2026/) - [Nickable slides: The new age of ageing](https://www.iabaustralia.com.au/resource/nickable-slides-the-new-age-of-ageing/) - [Nickable slides: Homes and Property](https://www.iabaustralia.com.au/resource/nickable-slides-homes-and-property/) ## Guideline - [Bots and Crawler Guidance \& Decision Matrix](https://www.iabaustralia.com.au/guideline/bots-and-crawler-guidance-decision-matrix/) - [IAB Australia Statement on OAIC Pixels Determinations](https://www.iabaustralia.com.au/guideline/iab-australia-statement-on-oaic-pixels-determinations/) - [Regulatory Round\-Up July 2026](https://www.iabaustralia.com.au/guideline/regulatory-round-up-july-2026/) - [IAB Australia Submission: OAIC Issues Paper on the Automated Decision\-Making \(ADM\) Transparency Obligation](https://www.iabaustralia.com.au/guideline/iab-australia-submission-oaic-issues-paper-on-the-automated-decision-making-adm-transparency-obligation/) - [Global Media Sustainability Framework \(GMSF\) v1\.3 updates \& IAB Europe's carbon\.json proposal](https://www.iabaustralia.com.au/guideline/global-media-sustainability-framework-gmsf-v1-3-updates-iab-europes-carbon-json-proposal/) ## Event - [IAB Australia Powering DOOH Summit Melbourne](https://www.iabaustralia.com.au/event/iab-australia-powering-dooh-summit-melbourne/) - [IAB Australia Powering DOOH Summit Sydney](https://www.iabaustralia.com.au/event/iab-australia-powering-dooh-summit-sydney/) - [IAB Australia Discovery: AI \& Search Summit Sydney 2026](https://www.iabaustralia.com.au/event/iab-australia-discovery-ai-search-summit-sydney-2026/) - [IAB Australia MeasureUp 2026](https://www.iabaustralia.com.au/event/iab-australia-measureup-2026/) - [IAB Australia Commerce \& Retail Media Summit Sydney 2026](https://www.iabaustralia.com.au/event/iab-australia-commerce-retail-media-summit-sydney-2026/) ## Members \& Councils - [New Member Q\&A: billups](https://www.iabaustralia.com.au/members-and-councils/new-member-qa-billups/) - [Case Studies](https://www.iabaustralia.com.au/members-and-councils/industry-case-studies/) - [AdTech Spotlight: Q\&A with Shirofune](https://www.iabaustralia.com.au/members-and-councils/adtech-spotlight-shirofune/) - [IAB Australia Members](https://www.iabaustralia.com.au/members-and-councils/iab-members/) - [New Member Q\&A: Pivotus](https://www.iabaustralia.com.au/members-and-councils/new-member-qa-pivotus/) ## Files - [Discovery AI \& Search Summit: Man of Many GEO Handout](https://www.iabaustralia.com.au/mp-files/discovery-ai-search-summit-man-of-many-geo-handout.pdf/) - [Discovery AI \& Search Summit: Man of Many AI Visibility Handout](https://www.iabaustralia.com.au/mp-files/discovery-ai-search-summit-man-of-many-ai-visibility-handout.pdf/) - [Discovery AI \& Search Summit Kantar Presentation](https://www.iabaustralia.com.au/mp-files/discovery-ai-search-summit-kantar-presentation.pdf/) - [Attitudes to PDooh Report 2025](https://www.iabaustralia.com.au/mp-files/attitudes-to-pdooh-report-2025.pdf/) - [Audio Advertising State of the Nation 2026](https://www.iabaustralia.com.au/mp-files/audio-advertising-state-of-the-nation-2026.pdf/) ## Thrive Symbols - [Default Header for WooCommerce](https://www.iabaustralia.com.au/?post_type=tcb_symbol&p=34103) - [01 \- Logo \- Menu \- Call to Action](https://www.iabaustralia.com.au/?post_type=tcb_symbol&p=34101) - [01 \- Columns](https://www.iabaustralia.com.au/?post_type=tcb_symbol&p=34102) - [TEST](https://www.iabaustralia.com.au/?post_type=tcb_symbol&p=33638) - [IAB TEST](https://www.iabaustralia.com.au/?post_type=tcb_symbol&p=33637) ## Thrive Apprentice Lesson - [Introduction – From Internet Rubbish to Content Marketing Gold](https://www.iabaustralia.com.au/course/introduction-from-internet-rubbish-to-content-marketing-gold-4/): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient - [Introduction – From Internet Rubbish to Content Marketing Gold](https://www.iabaustralia.com.au/course/introduction-from-internet-rubbish-to-content-marketing-gold-3/): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient - [Why Most Internet Content Never Sees The Light of Day](https://www.iabaustralia.com.au/course/why-most-internet-content-never-sees-the-light-of-day/): Over two million blog articles are written every day\. And most of them will never be read\. Discover why this happens and how to avoid being part of this junkyard of internet rubbish\. - [Introduction – From Internet Rubbish to Content Marketing Gold](https://www.iabaustralia.com.au/course/introduction-from-internet-rubbish-to-content-marketing-gold/): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient - [Mastering Your Technique and Presentation](https://www.iabaustralia.com.au/course/mastering-your-technique-and-presentation/): Check these 4 things before publishing any content online\. If you get one of these wrong, the actual content of your blog will not even matter all that much… ## Thrive Apprentice Chapter - [Scarcity Marketing Secrets](https://www.iabaustralia.com.au/chapter/scarcity-marketing-secrets/) ## Thrive Apprentice Module - [Putting Scarcity Marketing Into Practice](https://www.iabaustralia.com.au/module/putting-scarcity-marketing-into-practice/): In this module, we get very practical: you’ll see exactly how we apply various countdowns and time limits on a website\. No matter what your website and your promotion are about, you can follow along with these steps to create your own campaign\. - [Learn how to use Scarcity Marketing](https://www.iabaustralia.com.au/module/learn-how-to-use-scarcity-marketing/): In this module, we introduce the concept of scarcity marketing\. It is tricky, if you do it right, it’s incredibly powerful\. But if you do it wrong, it can cost you dearly and damage your reputation\. ## Thrive Apprentice Assessment - [Assessment: Two Scarcity Marketing Recipes](https://www.iabaustralia.com.au/assessment/assessment-two-scarcity-marketing-recipes/): Examinations, finals, quizzes, and graded papers are examples of summative assessments that test student knowledge of a given topic or subject\. These graded assessments and assignments are often high stakes and are geared towards testing students\. ## Thrive Apprentice Course Completed - [Congratulations\!](https://www.iabaustralia.com.au/complete/congratulations/): It is indeed great news as you have completed the course in a short amount of time\. I have seen you study all day and be hard on yourself for so many days\. I really hoped that your hard work would pay off, and I am thrilled as God has granted my wish\. It's hard work and dedication that have impacted your result\. ## BuddyPress Directories - [Activity](https://www.iabaustralia.com.au/activity/) - [Members](https://www.iabaustralia.com.au/members-2/) ## 3D FlipBook - [12 days of holiday highlights](https://www.iabaustralia.com.au/3d-flip-book/12-days-of-holiday-highlights/) - [Creativity in Video](https://www.iabaustralia.com.au/3d-flip-book/creativity-in-video/) ## Thrive Lightboxes - [Lightbox \- Ads\.txt Info \(Bright Smart 2\-step Lead\-Generation\)](https://www.iabaustralia.com.au/?tcb_lightbox=lightbox-ads-txt-info-bright-smart-2-step-lead-generation) - [Lightbox \- Mentorship Program 2021 \(One Page Site Dog Walking\)](https://www.iabaustralia.com.au/?tcb_lightbox=lightbox-mentorship-program-2021-one-page-site-dog-walking) ## Categories - [Blog Articles](https://www.iabaustralia.com.au/category/blog-articles/) - [General](https://www.iabaustralia.com.au/category/general/) - [Video Content](https://www.iabaustralia.com.au/category/videos/) - [iab\-restricted](https://www.iabaustralia.com.au/category/iab-restricted/) - [Podcast](https://www.iabaustralia.com.au/category/podcast/) ## Category for News - [Media Releases](https://www.iabaustralia.com.au/news-and-updates/media-releases/) - [Article](https://www.iabaustralia.com.au/news-and-updates/article/) - [post](https://www.iabaustralia.com.au/news-and-updates/post/) ## Category for Resource - [Research \& Resources](https://www.iabaustralia.com.au/research-and-resources/research-resources/) - [Audience Measurement and Industry Ratings](https://www.iabaustralia.com.au/research-and-resources/audience-measurement-and-industry-ratings/) - [Nickable Charts](https://www.iabaustralia.com.au/research-and-resources/nickable-charts/) - [Advertising Expenditure](https://www.iabaustralia.com.au/research-and-resources/advertising-expenditure/) - [one stop shop](https://www.iabaustralia.com.au/research-and-resources/one-stop-shop/) ## Category for Guidelines - [Policy and Regulation](https://www.iabaustralia.com.au/guidelines-and-best-practice/policy-and-regulation/) - [Technical Standards and Specs](https://www.iabaustralia.com.au/guidelines-and-best-practice/technical-standards-and-specs/) ## Category for Event - [Recent Events](https://www.iabaustralia.com.au/events-and-training/recent-events-training/) - [Other Industry Training](https://www.iabaustralia.com.au/events-and-training/other-industry-training/) - [Upcoming Events](https://www.iabaustralia.com.au/events-and-training/upcoming-events-training/) - [IAB Training](https://www.iabaustralia.com.au/events-and-training/iab-training-and-development/) - [Student Corner](https://www.iabaustralia.com.au/events-and-training/student-corner/) ## Category for Members \& Councils - [Resources from Members](https://www.iabaustralia.com.au/members-and-councils-categories/resources-from-members/) - [Member Q\&A](https://www.iabaustralia.com.au/members-and-councils-categories/member-qa/) - [Member Case Studies](https://www.iabaustralia.com.au/members-and-councils-categories/membercasestudies/) - [Member Blog](https://www.iabaustralia.com.au/members-and-councils-categories/member-blog/) ## File Categories - [iab\-restricted](https://www.iabaustralia.com.au/file-category/iab-restricted/) ## File Tags - [memberpress\-member](https://www.iabaustralia.com.au/file-tag/memberpress-member/) ## Courses - [Thrive Themes \- Make More Sales Without Needing More Traffic](https://www.iabaustralia.com.au/courses/thrive-themes-make-more-sales-without-needing-more-traffic/) - [Thrive Themes \- From Internet Rubbish to Content Gold](https://www.iabaustralia.com.au/courses/thrive-themes-from-internet-rubbish-to-content-gold/) - [Thrive Themes \- 22 Tips to Build Your Mailing List Faster](https://www.iabaustralia.com.au/courses/thrive-themes-22-tips-to-build-your-mailing-list-faster/) - [Thrive Themes \- Build a Conversion Focused Website From Scratch](https://www.iabaustralia.com.au/courses/thrive-themes-build-a-conversion-focused-website-from-scratch/) - [Thrive Themes \- Multi Step Mastery: Build a Targeted Mailing List](https://www.iabaustralia.com.au/courses/thrive-themes-multi-step-mastery-build-a-targeted-mailing-list/) ## Optional - [Sitemap index](https://www.iabaustralia.com.au/sitemap_index.xml)