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Digital Audio Buyer's Guide - August 2019

This guide is designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. The IAB and the members of its Digital Audio Council have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

VAST 4.x
VAST 4.x

VAST (Video Ad Serving Template) now enables both ad delivery and essential video interactivity. The Open Measurement Interface Definition (OMID) and Open Measurement (OM) SDK for mobile gives buyers access to multiple verification vendors via one single integration. SIMID is now the solution for buyers that want to bring in more creative interactive elements, replacing VPAID.

Download the latest specs here.

IAB Tech Lab's OpenRTB standards
IAB Tech Lab's OpenRTB standards

The RTB (real-time-bidding) protocols related to the automated buying and selling of ads are released, managed and overseen by IAB Tech Lab - and are regularly reviewed, improved upon and updated. Currently these OpenRTB standards are on version 2.5. Version 3.0 has also been released and with full adoption expected next year, there will be significant improvements in both efficiency and transparency.

IAS: The Halo Effect: Ad Environment & Receptivity

The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people react to the ad.

Entertainment, News & Lifestyle: Opportunities in Today's Digital Content Explosion

At the recent Advertising Week APAC, IAB CEO Gai Le Roy presented a series of sessions focused on the Hidden Opportunities in Today's Digital Content Explosion across News, Lifestyle and Entertainment. 

 

Telaria: The Emerging Alliance between CTV and DTC Brands

Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.

Commission Factory: The ITP 2.2 Cookie War Rages On

In what is now starting to feel much like déjà vu, the AdTech and affiliate industry is again staring down the barrel of yet another update to the infamous ITP. The original engineering of this standard can't solely be placed on the shoulders of Apple and WebKit but they are recognised as the instigators.

Rakuten: 2019 INFLUENCER MARKETING GLOBAL SURVEY

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. To fully understand the importance influencers can have on a brand’s success, Rakuten Marketing helps bridge the gap to better realise the impact influencers have on consumers’ shopping behaviour.

Online advertising continues year-on-year growth to reach $9 billion

Monday 2nd September 2019: Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9.0bn (2018: $8.5bn). Of the total spend, 45% was attributed to Search and Directories, 37% to General Display and the remaining 18% to Classifieds.

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