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Australian Digital Advertising Practices - July 2018

The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.

Industry collaboration delivers unprecedented Digital Advertising Practices

Supported by advertisers, agencies, publishers and digital platforms alike

SYDNEY, 31st July 2018: The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

Quantcast Presents GDPR for Publishers

With the General Data Protection Regulation (GDPR) now in effect across Europe, it’s important to make sure that publishers have the knowledge and understanding of how this might affect their business across Asia-Pacific, now and in the future.

Innovid: Video Standards Overview 2018

Video standards are being adapted for the multi-device video ecosystem, and marketers should understand how these shifting standards will bring new functionality to VAST inventory, and may change their media plans accordingly. Download the below document to find out what each of the video standards does and how they are evolving.

The Role of Creative in Digital Advertising Effectiveness – July 2018

The IAB Australia Advertising Effectiveness Council has produced this Playbook to showcase the importance of creative, what it can do, and how it can best be optimised to create a successful campaign that speaks to the audience in a meaningful and relatable way.

The IAB Australia Display Creative and Mobile Creative Guidelines have now been updated from the initial version released in October 2016 and more fully embrace HTML5 technology as the new standard for ad creatives.

These creative updates are the result of testing diverse HTML5 ad creatives for load performance and user experience to determine the optimum specifications for allowed file sizes and other HTML5 considerations. 

IAB Viewability Update - Apr. 2018

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, IAS and Moat on all AU inventory tracked through their services for viewability, monitored over 10 fold more inventory than our first round of data from Apr-Sep 2016.

IAB Podcasting Measurement Guidance and Local Market Update - July 2018

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

dataxu: Advanced TV: Transform Your TV Buying Whitepaper

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales. Check out the dataxu whitepaper for more.

Unruly: Navigating the Landscape of Trust Whitepaper

What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.

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