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Australian Online Landscape Review - July 2018

The Australian digital landscape saw 20,582,000 people actively surfing online in July 2018, with Australians 18+ spending an average of 86 hours online per person.

Sydney, 30 August, 2018 – Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. The research has been supported by key marketers including Westpac, who have affirmed their support for digital advertising describing video advertising as both accountable and effective.

PubMatic: Diversity & Inclusion Report 2018

The 2018 Diversity & Inclusion Report highlights the company’s commitment to diversity and inclusion, and outlines PubMatic’s demographics related to inclusion, hiring, promotion, leadership, engineering and compensation.

The latest data from PwC shows that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year, indicating that a growing support for digital advertising by Australian marketers.

dataxu: Taking the pain out of the DSP selection process

Finding the right technology partner can be a daunting task. To help consultants, agencies and brands streamline the long decision-making process, dataxu has outlined some key considerations and best practices for conducting a demand-side-platform (DSP) RFI process, and a templated questionnaire that can be used with potential technology partners to get you started.

Sizmek: Marketers Survey Results 2018

Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.

Seven West Media joins IAB Australia Board

SYDNEY, 27th August 2018:  IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.

Mobile Advertising Council Event

RIP Mobile? Join IAB Australia and our Mobile Advertising Council on the 22nd August as we discuss key topics in the Australian mobile landscape. We will be celebrating an Australian win for mobile at Cannes 2018, hosting a passionate panel discussion on 'location', and addressing recent comments by Mediacom's Global Head of Mobile, Ben Phillips, who is predicting the end of mobile as we know it.

IAB VAST 4 Guidelines

The VAST (Video Ad Serving Template) 4.0 specification was released in January 2016, but hasn’t seen widespread adoption. Some recent updates point to an opportunity for successful pickup of the standard.

In this paper we lay out the reasons for this current state, and call on the industry to adopt the proposed changes.

IAB Creative Resources

Creative has always been a key part of traditional advertising, ensuring the message receives cut through in print, TV and radio advertisements. But the same can’t be said in the history of digital, with creative sometimes being secondary to reach, frequency and targeting. On this page we have rounded up all of our latest creative resources, designed to fully embrace digital advertising in all shapes, sizes and formats.

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