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Near: Insights on digital behavior of Millennials using location intelligence and app analytics

Millennials (also known as Gen Y) are the people who fall in the age category of 18-34 years. They are social, avid travelers and are also hooked to technology. With their spending power increasing by the day, they are also considered to be one of the quickest decision makers. Millennials interest and growth in mobile devices is increasing at a rapid pace mainly because of social media and entertainment applications.

Ooyala: 25 Stories of Video Success

From global media giants to Australian rugby clubs, our new white paper shows how only Ooyala is helping content providers win big with video.

In an era where nearly half of all video views are on mobile, demand for top-quality video is skyrocketing. That’s good news, but also a big challenge for companies that need to create more video faster, earn great returns and stay ahead of the curve (and the competition).

Celtra: Q2 Industry Vertical Reports

Download all the Q2 Industry Vertical reports from Celtra.

Connected Apps: The New Battleground for Video Services

With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.

MATT NEWCOMB JOINS IAB VIDEO COUNCIL

Sydney, Sept. 1, 2016: InSkin Media Australia GM Matt Newcomb has been appointed to the IAB Australia’s Video Advertising Council. A 15-year media industry veteran, Newcomb’s takes up the industry advisory role with immediate effect.

The Performance Advertiser's Guide to Instagram

Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.

Four Stories of Video Success: Best Practices for AVOD

Ad-based video on demand can be a powerful profit center… when done right. In this new article, Ooyala’s Strategic Consulting Team shares some of its best suggestions for attracting viewers, keeping them engaged and earning more with AVOD. From the use of video modules and watchlists to tips on autoplay and alternate ad formats, you’ll find a generous helping of the best recommendations.

ERADICATING BOT FRAUD: THE PATH TO ZERO-TOLERANCE - Videology and WhiteOps Whitepaper

The problem of ad fraud—specifically non-human traffic commonly referred to in the advertising industry as “bot traffic”—is a huge and growing concern in the world of digital marketing. It is a problem affecting all stakeholders within the advertising ecosystem—advertisers, their agencies, and media companies.

Global Sports Deep Dive: Eyeota Whitepaper

How Advertisers Are Using Audience Data To Reach Consumers During Sporting Events

Major sporting events like the Super Bowl and World Cup have massive viewerships, and brands are eager to advertise their products and services to sports fans.

We sat down with Aston Darley of Finder to to learn a little more about one of Australia's largest shopping and comparison sites. We discuss how best brands and agencies can work with Finder and find out what's next for this top publisher.

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