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How Australian supermarkets can acquire consumers using insights from location data
Near did a month-long mobile location data study of Australian Supermarkets (in Sydney and Melbourne) to get a deep understanding on the consumer behavior seen across the Supermarkets. The study can be found here.
The byline highlights how the Supermarkets (or brands in general) can use these consumer insights for customer acquisition, and also to make intelligent business decisions and stay ahead of the competition today.
The "Everything you Need to Know" Guide to Email Marketing

From getting started to building the right list to the perfect writing of communications, Acxiom's "Everything you Need to Know" Guide to Email Marketing has all the crucial information you will need to craft the perfect strategic campaign.

Download the guide here.

Six ways mobile location data will play a crucial role in 2016

2016 predictions by Anil Mathews, Founder and CEO, Near on how mobile location data will play a crucial role over this year and beyond.

Beat the Ad Blockers

Beat the Ad Blockers

Ooyala Global Video Index Q3 2015

The Ooyala video index report reflects the anonymized online video metrics of the vast majority of Ooyala’s 500+ customers, whose collective audience of hundreds of millions of viewers spans nearly every country in the world.

Viewability. What’s all the fuss?

By Maria Flores, vice president of programmatic, Ooyala

Q3 2015 Eyeota Index Report

Gambling & Betting Advertisers drive Audience Data Usage in Australia during Q3 this year

AOL State of the Video Industry Survey - 2015

This is the third-annual report looking at the changing shape of video advertising in Australia. The report is based on a worldwide AOL survey.

 

PubMatic’s New Quarterly Mobile Index (QMI) for Q3 2015

The PubMatic Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry.

“Brands need to get serious about wearables”

2015 Mobile and Wearables report is now available! Providing valuable insights into emergent mobile technology in Australia.

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