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PubMatic’s New Quarterly Mobile Index (QMI) for Q3 2015

The PubMatic Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry.

“Brands need to get serious about wearables”

2015 Mobile and Wearables report is now available! Providing valuable insights into emergent mobile technology in Australia.

Q2 2015 Eyeota Index Report

The Eyeota Index is comprised of three indexes measuring Growth, Spend, and Price. It tracks thousands of campaigns executed by hundreds of agencies across 60 countries to identify global trends in audience data.

The report focuses on Eyeota's key regions North America, Europe and APAC.

Melbourne and Sydney were the preferred student destinations, followed by Brisbane, Adelaide and Perth.

Real Time Data Analytics

We’re pleased to introduce a new Forrester Consulting study on real-time data analytics, commissioned by PubMatic, entitled Real-Time Data Analytics : Empowering Publishers to Make Better, Faster Decisions.

Delivering on the Promise of Mobile Video

3 Major Challenges in Mobile Video Facing Publishers and Advertisers

Videology Quarter 2 2015, Australian Video Market At-A-Glance

Videology’s Quarter 2 2015, Australian Video Market At-A-Glance report shows that brands are increasingly seeking out converged programmatic strategies to help them make sense of the total audio visual (AV) market. With a strengthened focus on guaranteed, traded media, over Real-time Bidded (RTB) inventory, advertisers are taking a more considered approach to budget allocation. 

IPG's Anomaly launches innovative mobile research app in Australia

Trying to measure whether your digital campaign is driving customers in-store? Evaluating the brand impact of your recent out-of-home campaign? Sizing up an event sponsorship opportunity? There’s a new breed of mobile research app that answers all this and more, writes Melanie Ingrey from research, analytics and data visualisation group, Anomaly.

AdNear rebrands to Near

Sydney, 3rd August,2015 – AdNear, the Singapore-headquartered location intelligence platform, today announced that they are rebranding to ‘Near’. 

Android tablets achieve higher video ad completion rates says TubeMogul

Australian mobile video ad research shows tablets trump smartphones

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