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Q2 2015 Eyeota Index Report

The Eyeota Index is comprised of three indexes measuring Growth, Spend, and Price. It tracks thousands of campaigns executed by hundreds of agencies across 60 countries to identify global trends in audience data.

The report focuses on Eyeota's key regions North America, Europe and APAC.

Melbourne and Sydney were the preferred student destinations, followed by Brisbane, Adelaide and Perth.

Real Time Data Analytics

We’re pleased to introduce a new Forrester Consulting study on real-time data analytics, commissioned by PubMatic, entitled Real-Time Data Analytics : Empowering Publishers to Make Better, Faster Decisions.

Delivering on the Promise of Mobile Video

3 Major Challenges in Mobile Video Facing Publishers and Advertisers

Videology Quarter 2 2015, Australian Video Market At-A-Glance

Videology’s Quarter 2 2015, Australian Video Market At-A-Glance report shows that brands are increasingly seeking out converged programmatic strategies to help them make sense of the total audio visual (AV) market. With a strengthened focus on guaranteed, traded media, over Real-time Bidded (RTB) inventory, advertisers are taking a more considered approach to budget allocation. 

IPG's Anomaly launches innovative mobile research app in Australia

Trying to measure whether your digital campaign is driving customers in-store? Evaluating the brand impact of your recent out-of-home campaign? Sizing up an event sponsorship opportunity? There’s a new breed of mobile research app that answers all this and more, writes Melanie Ingrey from research, analytics and data visualisation group, Anomaly.

AdNear rebrands to Near

Sydney, 3rd August,2015 – AdNear, the Singapore-headquartered location intelligence platform, today announced that they are rebranding to ‘Near’. 

Android tablets achieve higher video ad completion rates says TubeMogul

Australian mobile video ad research shows tablets trump smartphones

One of Australia’s fastest growing digital marketing agencies, indago digital have won three new clients in quick succession, adding to an already impressive roster.

In the last quarter, indago digital began working with the Merivale Group, Money3 Group (Including Cash Train) and CreditorWatch, offering SEM, SEO & Google Analytics services.

How location intelligence helps pinpoint mobile’s place on the marketing budget

The marketing landscape is constantly changing and evolving, with multiple mediums allowing multiple touch points. Measuring effect and attribution of marketing campaigns, executed across various media channels can be difficult and, at times, unachievable. Due to the streams of mobile technology and applications being developed, and more than a billion smartphone users worldwide, mobile has become an indispensable medium for consumer understanding and outreach.

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