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AdNear and Roy Morgan Research partner to bring Helix Personas to real time, location based mobile marketing

The exclusive partnership enables Helix Personas to be targeted on over 11 million devices across Australia and New Zealand for the first time.

RadiumOne brings “social TV syncing” to Australia
"MOMENT by R1" launching May 1
Monday 13 April, 2015: RadiumOne has partnered with European broadcast data activation company, MediaSynced, to launch Social TV syncing in Australia.
AdNear hires Cameron Curtis as General Manager for its Australia & New Zealand business

AdNear, the leading location intelligence platform today announced the joining of Cameron Curtis as the General Manager for its Australia and New Zealand business. In his role, Cameron will be spearheading the ANZ business and will be responsible for scaling AdNear’s data and marketing partnerships in the region.

AdNear Intelligence: Affluent travel the most to attend sports events in Australia, with a preference for Australian Open

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released by location intelligence company AdNear. The study analysed four events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.

New Dog in Town

Today sees the official launch of a new digital acquisition agency, indago digital. indago digital is headed up by Gary Nissim, who has built and run successful digital divisions for a number of global agencies including OMD and GroupM.

Boost your eCommerce Advertising with Opentop Lead Generation

Exhibiting on stand 3012, join Opentop at the third annual eCommerce Conference & Expo!  

RDM-IND to Enhance Products and Services in 2015

Manufacturer, Distributor of Custom industrial furniture including tables, workstations, cabinets, counters, laboratory furniture, ergonomic and other commercial products.

InMobi Insights: Australian Mobile Advertising Grew Almost 140 Percent Over Past Year

InMobi released its latest Australian Mobile Insights Report today, revealing significant growth in mobile advertising in Australia over the past year. 

InMobi Study Reveals 86 Percent of Australian Mobile Users To Engage in Mobile Commerce Over the Next 12 Months

InMobi today announced the findings of its 2014 Mobile Media Consumption Report for Australia, which provides insights into changing trends in mobile media consumption habits. The report revealed that mobile commerce in Australia is on the rise, with 86 percent of respondents planning to participate in the next 12 months, an increase of 11 percent over 2013. Thirty-four percent believe that mobile has become a key factor impacting purchasing decisions, up from 27 percent in 2013.

Innovid invests in Australia ahead of APAC growth push

Innovid, the end-to-end interactive video advertising company, has appointed a new leadership team and added seven staff in as many weeks as it ramps up its presence in Australia and across the Asia-Pacific.

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