Member Updates

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales. Check out the dataxu whitepaper for more.

What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.

Innovid’s annual benchmark report aims to provide guidance and insight on what is resonating with video viewers, which platforms are working best and which are driving the most engagement — to help marketers, agencies and digital publishers navigate a rapidly changing industry landscape. 

By analysing over ten trillion advertiser bids running through its platform on a monthly basis, PubMatic has observed real-time developments in the mobile space that may allude to broader digital industry trends. This information is then compared to other published data to further understand changes in the mobile landscape.

With the implementation of GDPR, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.

Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands - and who they thought should access their data.

In 2018, identity is poised to revolutionise digital marketing. Don’t get left behind. See all five of Signal’s 2018 predictions and recommendations in this report.

With the growth of the video market, brand advertisers are realising that video advertising must be part of their marketing mix if they are to effectively reach them across a multitude of platforms.

If there's one thing you can count on in ad tech, it's that the industry is always changing. Whether it's emerging monetization technologies or new destinations for ad spend, you need to stay up on the latest to get ahead of the competition.

In their latest report, IAS explores media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the Australian digital market, as well highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2017. Additionally, New Zealand data has been included in the benchmark report for the first time.