Member Updates

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

In IAS' latest report, they explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms.

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from Volvo, ModiMedia, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

This whitepaper by dataxu is designed to help marketing professionals understand the power of data science and analytics to engage people, not devices.

PubMatic's Quarterly Mobile Index identifies key trends in mobile advertising with several benchmarks around pricing, volume and growth. The Q2 2018 report shines a spotlight on opportunities for in-app advertising and provides helpful statistics on mobile trends.

The 2018 Diversity & Inclusion Report highlights the company’s commitment to diversity and inclusion, and outlines PubMatic’s demographics related to inclusion, hiring, promotion, leadership, engineering and compensation.

Finding the right technology partner can be a daunting task. To help consultants, agencies and brands streamline the long decision-making process, dataxu has outlined some key considerations and best practices for conducting a demand-side-platform (DSP) RFI process, and a templated questionnaire that can be used with potential technology partners to get you started.

Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.