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Rakuten Marketing: The State of e-Commerce in Asia-Pacific

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Australian Online Landscape Review - August 2018

The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.

Google Marketing Platform: Delivering meaningful moments

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

Integral Ad Science: H1 2018 Media Quality Report ANZ

In IAS' latest report, they explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms.

Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

IAB Audio Council releases Audio Creative Best Practice Showcase

Sydney, Australia - 5th November 2018: IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life.  Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online

According to Ralph van Dijk, Founding Creative Director of Eardrum and member of the IAB Audio Council, a brand’s audio identity should be designed to be as meaningful and coherent as its visual identity and marketers need to be aware that there is no one-size-fits all approach to audio.  

 

 

Online Advertising Expenditure Report - Q3 (Sept. 2017)

Total online advertising achieves 4.9% growth year-on-year in the September quarter 2017.

Online Advertising Expenditure Report - Q2 and FY17 (June 2017)

Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.

IAB MeasureUp 2018

With the advent of digital advertising, measurement has become an incredibly hot topic. Whether it's the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical for the industry. IAB Australia will be hosting the MeasureUp conference in Sydney on Thursday, 1 November 2018. Tickets on sale now.

MEASUREUP 2018 WEBSITE

 

Online Advertising Expenditure Report - Q1 (March 2017)

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

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