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ZenithOptimedia created a mobile site and episode content featuring across iTunes, social media sites and Foxtel television to challenge Lion Nathan's target audience of 18-24 y.o. males and prove the theory of ‘6 Beers of Separation’.

Faced with a challenging economic market which had suffered a 22% downturn in car sales that year, Nissan had ambitious objectives for the launch of the 370Z so WHYBIN/TBWA/TEQUILA came up with a clever microsite enabling users to experience the car from every angle.

For the launch of Lynx Superfresh, the brand needed to engage with the elusive young male market so Soap crafted a mind bending online experience that blurred the lines between advertising, social media, entertainment and interactivity.

Bringing to life the “Retention is the new Acquisition” motto, Publicis Mojo and Virgin Mobile created a mobile destination site to engage and reward existing customers.

To connect with a young audience, Cadburry and Freddo needed to get the parent's tick of approval, so Publicis Mojo Melbourne created a playful, educational site, which also encouraged kids to go outside and make the most of a series of printable activities.

To raise awareness around The Great Ocean Walk, Publicis Mojo Melbourne created a long format movie which was then shared and distributed internationally through a clever use of cross media involving social media, microsites, TV broadcasts and partnerships with newspapers.

Fundamental research of search marketing habits was undertaken before developing this highly integrated television commercial and pay-per-click (PPC) campaign for Southern Cross Travel Insurance (SCTI) which proved extremely successfull.

To promote Canon's range of DSLR cameras, the concept of Canon EOS Photochains was created: an online photography community where photographers can provide inspiration to each other through the use of social media.

The challenge was to broadcast political activism group GetUp!’s protests about the looming internet filtering plans to the Australian public so FNUKY came up with this new brand: Censordyne

View the full list of winners from the 2010 IAB Awards