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Australian online advertising agencies ZenithOptimedia and Visual Jazz have picked up a silver and bronze award respectively at the IAB’s sixth annual MIXX Awards, held in New York last week.

Sound strategy and strong creative elements are crucial in driving effective campaign execution for TV and digital advertising campaigns, with creative quality driving over 50% of the sales changes, 4 times more than the impact of the specific media plan involved.

Total online advertising expenditure in Australia for the third-quarter 2010 (3 months ended 30 September 2010) totalled $571.75 million, an increase of 3% (or $19.25 million) on the quarter ended 30 June 2010. The 30 September 2010 quarter recorded an increase of $105.5m (or 23%) from the comparable prior third-quarter in 2009.

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

IAB Australia, with the support of the MFA and the AANA, today announced it is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation.

MediaMind, RepriseMedia and Initiative collaborated to look into how Search and Display work together to drive conversions.

This paper, based an extensive research, shares insights on how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand.

The 2010 IAB Europe report identifies the economic value of online advertising-based services for European consumers and explains how the scale of online advertising revenue significantly underscores the value consumers derive from the online services they use.

Tequila's ‘The order of Coopers’ aimed to bring a not-so-secret society of beer drinkers and home brewers to the modern age. Find out how they got over 185,000 people visiting the site in just six months without any mainstream media support.