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IAB Australia Appoints Three New Board Members

REA Group, MySpace and Network Ten join the Board.

Paul Fisher's AdNews article about the recent reporting of Jetstar and others shifting 40% of it's total marketing budget to digital and social media.

Time’s running out to enter the 2010 IAB Australia Awards

Agencies and marketers only have three weeks left to enter the 2010 IAB Australia Awards, with submissions closing Wednesday 5th May 2010.

MediaMind: Using online display to boost store traffic

New research from MediaMind reveals that although users are underexposed to online retail campaigns,creating a huge opportunity for retailers. The report also discusses optimal timings and exposure frequency.

Holler beats record number of entries to win Creative Showcase 4.3

Holler’s UBERSELEKTOR campaign for Lion Nathan has been declared the winner of Creative Showcase 4.3, Australia’s best free online award for creativity in digital advertising.

The full year 2009 figures released by CEASA show the total Australian advertising industry lost $1.1bn in 2009. However, amid this carnage, the online advertising industry grew $161million from calendar 2008 and it’s share grew from 12.5% in 2008 to 14.88% in 2009. In the 6 months to 31 Dec 2009 the share grew to 15.2%

Online advertising expenditure in Australia for the first-quarter 2010 (3 months ended 31 March 2010) totalled $513 million, which is equal to the results recorded for the fourth-quarter ended 31 December 2009. General Display advertising and Classifieds advertising accounted for 24.6% and 23.8%, respectively, of the total advertising expenditure for the first-quarter 2010, while Search & Directories advertising comprised the remaining 51.7%.

What should I be measuring? Should I be paying for my data or should I go with the free data service? If digital really is the most measurable and accountable advertising medium, what do these numbers actually mean? Paul Fisher explains how to figure things out when so much data is available.

Eyeblaster: Digital Advertising for Airlines

Eyeblaster Research (now MediMind) crunched the results of hundreds of millions of airline impressions worldwide. The results suggest that using Rich Media more than double the direct response effectiveness of airline campaigns.

Imagination the key to success for 2010 IAB Australia Awards

2010 IAB Australia Awards now calling for entries.

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