You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

Lynx Instinct | 2009 IAB Awards Winner

Soap Creative developed a massive multiplayer game – Primal Instinct – as the centrepiece of its campaign to launch Lynx’ latest body spray, supported by a series of high impact, interactive rich banners to drive engagement and promote the product range.

Woolworths Everyday Money Credit Card | 2009 IAB Awards Winner

dgmAustralia was brought into the Woolworths campaign with just 2 weeks until the launch of their Everyday Money Credit Card and given the goal of ensuring the campaign site was optimised for organic search engine marketing. A great solution was required for this great challenge!

Johnnie Walker Widget | 2009 IAB Awards Winner

While Johnnie Walker had developed a strong association with Australian cricket through sponsorship, Mindshare’s challenge was to keep the brand top of mind during the expansive cricket season and demonstrate the forward thinking and street savvy brand persona.

Online advertising expenditure in Australia for the second-quarter 2009 (3 months ended 30 June 2009) totalled $453 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 23.1% of the total advertising expenditure for the second-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 49.1%.

Lynx Instinct

To successfully launch the new body spray Lynx Instinct, Soap Creative decided to bring out the caveman in teenage boys across Australia through a mass multiplayer online requiring teenage cavemen to attract the last of the world's “cave babes”.

Online Advertising maintains year on year growth

Online Advertising maintains year on year growth. 22 percent year on year cumulative growth and 14 percent year on year for Q1.

Record Number of Entries and interest in 2009 IAB Australia Awards

Entry numbers increased a phenomenal 59 percent from last year, with digital agencies the most active entrants, followed by media and then creative agencies.

Online advertising expenditure in Australia for the first-quarter 2009 totalled $439.5 million. General Display advertising and Classifieds advertising accounted for 24.9% and 23.9% of the total advertising expenditure for the first-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 51.2%.

IAB Australia creates industry destination portal

Unveils new site with online research and case studies.

IAB Australia Awards 2009 calls for entries

IAB Australia has invited creative and media agencies and marketers Australia wide to submit entries to its 2009 IAB Australia Awards. The awards celebrate the best Australian interactive advertising campaigns conducted during the past year. Submissions are now being accepted online at http://www.iabawards.com.au and will close on 23 April 2009.

Page 243 of 248 Results 2421 - 2430 of 2472