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87% of media buyers used ads within streaming services in 2018 according to IAB Audio Advertising State of the Nation Report

MONDAY 4TH March 2019: IAB Australia today released the 3rd wave of its Audio Advertising State of the Nation Report. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcasts, is a truly collaborative industry project with support from 13 different media and technology companies as well as industry body Commercial Radio Australia.

Digital Audio: State of the Nation - March 2019

The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Norton Rose Fulbright, Feb. 27 2019: With significant enforcement activity and new laws being enacted or proposed since the start of the year, regulators in the EU and the US, several US states, and the US Congress are showing they mean business in terms of data privacy.

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Australian Online Landscape Review - December 2018

The digital landscape saw 20,717,000 people actively surfing online in December 2018, with Australians 18+ spending an average of 94 hours online per person.

Auction Mechanics Handbook - Feb. 2019 Update

After receiving feedback from the industry, we have updated the original Dec. 2018 edition of this handbook. The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

ZD Net - GAO gives Congress go-ahead for a GDPR-like privacy legislation

ZD Net, Feb. 15 2019: An independent report authored by a US government auditing agency has recommended that Congress develop internet data privacy legislation to enhance consumer protections, similar to the EU's General Data Protection Regulation (GDPR).

 

Jennifer Thomas, Head of Membership

Jenn is Head of Membership for IAB Australia and brings over 10 years of experience across Sponsorships and Strategic Sales in the TV and Digital space. Working across a range of media owners in the Australian Market such as ninemsn, Fairfax Media and Yahoo7 has given Jenn extensive commercial and marketing experience. Her passion for the digital advertising industry and the community within it puts her in good stead in her current role within the IAB.

Feb. 2019

IAB Australia Council Meetings
IAB launches Future of Measurement Project

Names Natalie Stanbury Research Director

Sydney, 6th February 2019: IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that encompasses measurement solutions, standards for ad measurement, delivery and verification, as well as guidelines and best practices, with the goal of delivering data and meaningful metrics to marketers, agencies and publishers to enable them to assess opportunities and track performance in a complex cross media world.

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