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IAB Podcasting Measurement Guidance and Local Market Update - July 2018

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

dataxu: Advanced TV: Transform Your TV Buying Whitepaper

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales. Check out the dataxu whitepaper for more.

Unruly: Navigating the Landscape of Trust Whitepaper

What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.

Live Video Streaming: Australia and the World – June 2018

This report is a localised version of the “Live Video Streaming – A Global Perspective” report conducted by the U.S. IAB in conjunction with On Device Research. 4200 ‘live video streamers’ from 21 countries were recruited for an insight on device and content consumption trends across different markets.

IAB Digital Ad Ops Melbourne 2018

On Wednesday, 20 June 2018 the IAB will be hosting Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. Ad Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

Thanks to our supporting partners:

Ad Ops Melbourne 2018 Sponsors

Ad Ops Melbourne 2018: Content from the day

On Wednesday, 20 June 2018 the IAB hosted Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. 

Download, watch and listen selected content from the day.

Australian Online Landscape Review - May 2018

The digital landscape saw 20,446,000 people actively surfing online in May 2018, with Australians 18+ spending an average of 86 hours online per person.

IAB TECH LAB RELEASES VAST 4.1 FOR PUBLIC COMMENT

Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising

NEW YORK, NY (June 14, 2018) – The IAB Technology Laboratory has released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open Measurement Interface Definition (OMID) to better measure viewability of video ads on web. Upgrades for server-side ad insertion and the integration of DAAST (Digital Audio Ad Serving Template) are also key elements of the proposed specification.

Digital Ad Ops Melbourne 2018: Digital Fact Pack

Get all the latest facts and figures - including the latest IVT benchmarks - ahead of the IAB Ad Ops Melbourne Conference in our Digital Fact Pack.

Streaming the FIFA World Cup - June 2018

69% of Australian Internet users have live streamed video in the past. This Infographic takes a look at how these consumers from around the world plan to watch the 2018 FIFA World Cup.

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