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dataxu: Outside of the box: the new TV is everywhere

Commissioned by data xu, this whitepaper Commissioned by dataxu, this white paper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape.

SCA: Personal Goals – Are audiences kicking their 2019 goals?

Over 9 in 10 listeners told SCA they have set personal goals they’d like to achieve this year. Being a few months into 2019, how many of them are on their way to fulfilling these? Overall both women and men say that saving money, being happy and losing weight are their the top three goals this year. Women are more likely to set themselves personal goals than men are and there has been an increase for women wanting to focus on themselves, pay off debt and lose weight, and for men an upward shift around wanting to change jobs and gain more work/life balance.

Paykel: The importance of Data Centres for Digital Advertising

With digital marketing continuing to grow year on year, it is important to facilitate the ever growing needs of publishers, agencies and data providers to adequately deliver a seamless user experience when it comes to delivering marketing solutions. As the scale and size of networks continue to grow each year, the traffic and security needed across networks and those of users is more considered.

Sensis: Sensis Business Index - March 2019

The March Quarter 2019 Sensis Business Index has revealed that Australian small and medium business (SMB) confidence fell significantly across the country, following last quarter’s highs. SMB confidence levels decreased 16 points to +34, its lowest level since March 2016.

IAS: H2 2018 Media Quality Report - Australia and New Zealand

In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the ANZ digital market and highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2018.

Adobe: Now We're 25: Digital Advertising Grows Up

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers.

Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing 

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share. 

What about Geo-Location?

While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?

Unruly: Video and Sustained Brand Impact

New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.

Viacom: In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71% say that TV is an important source of entertainment in their life (67% globally), and 46% worry they would be bored without TV (38% globally). 

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