JOB DESCRIPTION

IAB Australia is looking for a Head of Membership, someone who is passionate about the digital advertising industry and community. The position is suitable for an experienced customer facing and commercial executive with a strong understanding of the media and advertising industry.

This is a flexible working role (3-4 days a week) based out of Sydney as part of a small team but at the heart of a large and dynamic industry. A rare opportunity for a great networker who has previously worked in a commercial role within a publisher, agency or adtech environment but is now looking for a job that helps drive improvement and change in the industry.

(You can download the full Job Description at the bottom of the page.)

THE ORGANISATION

IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated are invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation. IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

In the always-evolving and rapidly-changing digital advertising and technology ecosystem, the IAB is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter, announced in October 2018, details the organisation’s focus on helping marketers and agencies involved in digital advertising by:

  • Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
  • Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.
  • Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.

In addition to the IAB team, we leverage the skills, experience and commitment of over 100 member companies, many of whom actively work across our eight Councils - all comprising of subject matter experts – helping us address core pillars of simplified and standard online audience measurement, research, and online operational standards and guidelines, and policy.

THE ROLE

The Head of Membership is the key liaison person and strategy driver for all commercial relationships within the industry whether that be membership, sponsorship, education, partnerships or any new IAB driven initiatives. The role includes:

  • Running the membership program for both acquisition & retention of client members
  • Creating and managing marketing materials
  • Championing the value & benefits of the IAB to the market
  • Driving sponsorship for IAB events
  • Working with the rest of the IAB team to design events that serve our member and industry needs
  • Reviewing and designing new programmes and initiatives that will improve the industry and deliver of the IAB purpose and member needs
  • Reviewing market needs for education and training
  • Managing IAB Councils and working groups as required
  • Monitor and leverage global IAB and other industry programs when appropriate

EXPERIENCE:

  • Five-plus years in the media, marketing or advertising industry
  • An understanding of the digital advertising landscape and adtech
  • Thorough understanding of membership/clients sales
  • Strong project management skills and ability to build and execute a program
  • Ability to work commercially with sponsors, partners, clients and speakers
  • Good stakeholder management skills
  • Passionate about the detail
  • Experience in education, training &/or events desirable

WORKING RELATIONSHIPS:

  • Internal -IAB team, IAB Board
  • External – IAB members, other trade and industry groups, events companies, trade press

REPORTS TO:

  • CEO

Contact Gai Le Roy about the role