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IAB Connected TV Whitepaper
IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.
81% of Australians aged 18+ (15.4m) are viewing 27 hr 31 mins per month on average.
As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.
As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.
Whether you’re a media planner looking for a primer on the basics, or a CMO looking for next-level strategies, the Trading Academy can help you become a thought leader in the digital industry’s next phenomenon: programmatic.
- Enjoy eLearning video courses and document your studies with a certificate of completion
- To receive certification, you will need to pass two of the Trading Academy curriculums and certification exams
- Choose from four curriculums which can be taken individually or combined for advance study
- Monitor your progress via online testing, including section review quizzes and a final exam
Register for courses or explore our free educational content.
As part of our ongoing commitment to learning and development, we are delighted to invite your new team members to our Programmatic 101 - Agency Classroom Session.
Aimed at those new to programmatic & the industry as a whole, it’ll be a simple breakfast event that covers such topics as the evolution of ad decisioning, the importance of diversification, overview of waterfall vs. header bidding as well as the key challenges faced on the buy-side.
We will be joined by guest speaker Anna Choi from Celtra who will discuss the importance of high impact creative for programmatic buying.
Note that spots are extremely limited, please RSVP with two names of team members you would like to attend as well as their contact details.
Digital Content Ratings marked the next phase of understanding consumers’ digital behaviour in a constantly evolving media landscape. Supplementing your worldleading Digital Ratings (Monthly) measurement solution, you can now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
"Served Impressions" has always been the industry standard for measuring the delivery of digital advertising. However, the methods and rules for counting served impressions has often differed amongst the different ad serving technologies, resulting in numerous discrepancies across the industry.
It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.
Free for IAB Members.*
The digital landscape in July 2017 saw Australians spend 69 hours of surfing online per person across over 268 sessions per person, with 20,107,000 people actively surfing online.
Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.
SYDNEY, 5 September 2017: The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.
