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Video Ad Serving Template (VAST) 4.1
Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.
IAB Creative Resources
Creative has always been a key part of traditional advertising, ensuring the message receives cut through in print, TV and radio advertisements. But the same can’t be said in the history of digital, with creative sometimes being secondary to reach, frequency and targeting. On this page we have rounded up all of our latest creative resources, designed to fully embrace digital advertising in all shapes, sizes and formats.
Open Measurement SDK
The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple ad verification service providers’ (Measurement Providers) Software Development Kit (SDK).
This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest Digital Ad Ops is now sold out. However, contact annette@iabaustralia.com.au to be waitlisted.
It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.
Tickets sold out.
Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.
Novemeber, 2018
An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.
The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.
