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Identity, third-party cookies and re-architecting advertising for the future

Identity in Digital Advertising remains a very hot topic for our members. With the usage of third-party cookies for retargeting, cross-site tracking and ad-serving being blocked by all major browsers by 2022, we are keen to review the potential ramifications of these changes and discuss whether this challenge for the industry can be an opportunity to significantly improve the way that digital marketing currently operates.

This webinar is co-hosted by Ben Sharp (Regional Director - Data, Identity and Personalisation at Salesforce) with a presentation by privacy expert Anna Johnston, Principal, Salinger Privacy. It highlights key areas of focus for Australian marketers and publishers in relation to responsible data management, its governance and the ever-evolving requirements of consumer privacy in 2020.

This session is designed for both traditional OOH buyers looking to understand digital and programmatic OOH as well as digital investors looking to understand the nuances of DOOH opportunities.

The purpose of the Affiliate Marketing Handbook is to provide a thorough exploration of the Australian affiliate landscape and to serve as a useful resource to both those who are new to this form of digital marketing, as well as anyone currently involved in it. 

The evolution of Video Advertising through the current COVID-19 isolation period and beyond

IAB Australia recently released the Q1 2020 Online Advertising Expenditure Report, in which we can see that Video’s share of general display continues to increase – and now makes up 53% of this product category.

Hence we were keen to speak to some of our key council members about what they’re currently seeing in market in terms of consumer engagement metrics for digital video and if there are any interesting related trends, product and/or innovation opportunities that may persist or through 2020 and into 2021.

This webinar features IAB's Jonas Jaanimagi and Chris Durbridge, Head of Consumer Insights & Marketing Services at Equifax (a member of our Data Council), demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

Make the most of your IAB Australia membership by inviting one of our team to share research, trends or explain the latest in ad tech standards. We are happy to run a briefing session to make sure you and your team remain up to date on the digital landscape. To arrange a session please email our Head of Membership Jenn Thomas (jenn@iabaustralia.com.au) 

Achieves 3.8% growth year on year with video the star performer at 18% growth

Embargoed for publication Tuesday 19th May 2020:  Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).  The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure. 

SYDNEY, Tuesday 19th May 2020:  Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).  The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure. 

How technology has enabled different communities to collaborate and genuinely engage online during COVID-19

Most publishers and platforms are currently experiencing dramatic growth in user activity during COVID-19. Hence, we wanted to get some insights from some of our council members that enable online communities on what topics are proving popular, if there are any unexpected shifts in conversations and how content creators and brands are engaging with these consumers.

We hope that you find this useful…