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The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. Digital video advertising expenditure continues to grow strongly each year and is the fastest-growing digital advertising segment.
The data in this report, exclusive to IAB members, is primarily generated from enumeration and currency data every month and regularly released to market.
23rd May 2019; SYDNEY: IAB Australia today that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for adoption. Digital buyers have been advised they should actively look for app-ads.txt files along with ads.txt files when reviewing inventory, to help shift programmatic media spend to authorised supply paths. Additionally, IAB has recommended that local publishers adopt the solution immediately, so as to help limit the ability of criminal entities profiting via counterfeit programmatic advertising inventory.
The IAB's Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions.
IAB Australia's May 2019 Newsletter.
IAB Australia members have a fabulous opportunity to hear directly from the IAB in Washington on the new Californian privacy act (CCPA) and the broader U.S. privacy landscape, and hear about the implications for the Global Network of IABs and their member companies.
The digital landscape saw 20,938,000 people actively surfing online in February 2019, with Australians 18+ spending an average of 91 hours and 50 minutes online per person.
Discussions about online research quality are often narrowly focused, centering on how participants behave when taking a survey. Achieving quality data requires a holistic approach that allows both the researcher or marketer and provider to strongly impact the quality outcome. In this eBook, Dynata reviews the key drivers for online research quality and offer best practices and advice to drive high-quality results for your next research project.
Business owners seeking profit in 2019 should pay close attention to a market that's still working to correct itself. Here's what you can do to help you stay on the winning side of these emerging market trends.
