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This guide is designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. The IAB and the members of its Digital Audio Council have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.
On August 14, 2019 the IAB hosted a slew of data experts at our State of Data – Opportunities & Responsibilities event at PwC in Sydney. Amongst them was Peter Leonard, Principal at Data Synergies and Professor of Practice at UNSW Business School, who gave a brief talk on the history, results and future implications of the recent ACCC Digital Platforms Inquiry Final Report.
Commissioned by data xu, this whitepaper Commissioned by dataxu, this white paper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape.
Over 9 in 10 listeners told SCA they have set personal goals they’d like to achieve this year. Being a few months into 2019, how many of them are on their way to fulfilling these? Overall both women and men say that saving money, being happy and losing weight are their the top three goals this year. Women are more likely to set themselves personal goals than men are and there has been an increase for women wanting to focus on themselves, pay off debt and lose weight, and for men an upward shift around wanting to change jobs and gain more work/life balance.
With digital marketing continuing to grow year on year, it is important to facilitate the ever growing needs of publishers, agencies and data providers to adequately deliver a seamless user experience when it comes to delivering marketing solutions. As the scale and size of networks continue to grow each year, the traffic and security needed across networks and those of users is more considered.
IAB Australia is pleased that the ACCC’s Digital Platforms Inquiry final report recognises the importance of an advertising funded model in allowing consumers to freely access a wide range of important content and services. The IAB will closely review the recommendations made in the report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain.
Since 1999 the Digital Advertising Industry in Australia has grown $8.8 Billion. This graphic charts the growth by year.
Download the chart below as a PDF and as as a Powerpoint slide.
Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today's landscape.
Smartphones now dominate digital media: people spend over two-thirds of their digital device time on a phone and in March 2019 mobile revenue surpassed desktop revenue in Australia for the first time. So, join IAB Australia and our Mobile Advertising Council on Wednesday, 24 July 2019 as we discuss key and timely topics in the Australian mobile advertising landscape.
29 July - August 1, 2019 will mark the second edition of Advertising Week APAC. #AWAPAC, takes place in Luna Park, one of Sydney’s most iconic venues, and will feature unique media, marketing, technology and creative perspectives discussing key business trends and issues, that shape today’s global industry.
