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The IAB's Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions.
Download the content from our half-day IAB Ad Ops Conference was held in Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective ...
Get all the latest market information and digital resources ahead of our Melbourne Digital Ad Ops Conference on June 20.
Announces appointment of Rubicon Project’s Rohan Creasey as co-chair of Executive Technology Council
17 June 2019; SYDNEY: IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent. With a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, the program will provide support for up to 40 mentees via 20 mentors every six months. The IAB will be accepting nominations on the IAB website from 20th June for mentees from member organisations with five years or less industry experience.
By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share.
While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?
New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71% say that TV is an important source of entertainment in their life (67% globally), and 46% worry they would be bored without TV (38% globally).
3rd June 2019; SYDNEY: IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately. The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton.
This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.
