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2019 State of e-Commerce, Asia Pacific

According to eMarketer, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion. The Asia-Pacific (APAC) region alone will account for 64% of total e-commerce sales worldwide this year, a 25% Year-on-Year (YoY) growth.

The brand value of search: New research in SEA reveals the power of being present

For brands in Southeast Asia (SEA), showing up in users’ search results isn’t just about driving clicks and conversions. Here, Jenny Lim, Search Performance Solution Specialist at Google Malaysia, breaks down our latest research with Ipsos and Kantar which shows the direct impact on awareness, recall, and consideration that being present in upper-funnel searches can have on brands.

Kargo: Viewability vs Memorability

Viewability has traditionally been the most popular indicator of a digital campaign’s success. But just because an ad has a chance to be seen, does that mean that consumers are actually seeing it? Or remembering it?

Dynata: Global Trends Spotlight - Technology Report

Building on the foundation laid by the 2019 Dynata Global Trends Report, this spotlight report will explore three key themes: mobile, interconnectivity, and voice. These three factors are fundamental to how technology shapes the present and will shape the future.

Daily Mail: Gen Z Super Summary

Daily Mail Australia partnered with qualitative research agency The Lab Strategy, to speak to a panel of expert academics in the youth field. 

Near: Keeping up with The Rubgy Fans

The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media. According to World Rugby, this first-in-Asia international tournament is anticipated to reach over 800 million households, surpassing the last tournament of 2015 in England.

IAS: The Halo Effect: Ad Environment & Receptivity

The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people react to the ad.

Telaria: The Emerging Alliance between CTV and DTC Brands

Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.

Commission Factory: The ITP 2.2 Cookie War Rages On

In what is now starting to feel much like déjà vu, the AdTech and affiliate industry is again staring down the barrel of yet another update to the infamous ITP. The original engineering of this standard can't solely be placed on the shoulders of Apple and WebKit but they are recognised as the instigators.

Rakuten: 2019 INFLUENCER MARKETING GLOBAL SURVEY

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. To fully understand the importance influencers can have on a brand’s success, Rakuten Marketing helps bridge the gap to better realise the impact influencers have on consumers’ shopping behaviour.

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