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InMobi Study Reveals 86 Percent of Australian Mobile Users To Engage in Mobile Commerce Over the Next 12 Months

InMobi today announced the findings of its 2014 Mobile Media Consumption Report for Australia, which provides insights into changing trends in mobile media consumption habits. The report revealed that mobile commerce in Australia is on the rise, with 86 percent of respondents planning to participate in the next 12 months, an increase of 11 percent over 2013. Thirty-four percent believe that mobile has become a key factor impacting purchasing decisions, up from 27 percent in 2013.

Innovid invests in Australia ahead of APAC growth push

Innovid, the end-to-end interactive video advertising company, has appointed a new leadership team and added seven staff in as many weeks as it ramps up its presence in Australia and across the Asia-Pacific.

TubeMogul Quarterly Update

TubeMogul also reports strong rise in premium programmatic video
TubeMogul, an enterprise software company for digital branding, said Australia's programmatic mobile video ad market more than tripled in size in the first quarter, underpinned by a big jump in content consumption on smartphones and tablets.

PANDORA allow shoppers to ‘try on’ the new Essence collection using their mobile device. Big Mobile

PANDORA, the jewelry company, today launched an innovative rich media mobile campaign through Big Mobile for the introduction of the new PANDORA Essence collection. The comprehensive rich media campaign utilizes the device’s native camera capture blended with HTML5 technology.

News Corp Australia announces partnership with Digital First Media to offer digital marketing solutions for small to medium sized businesses

News Corp Australia today announced an exclusive partnership with Digital First Media to launch news Xtend - a digital-marketing extension package for small to medium sized businesses. Soon, small to medium businesses who advertise with any of News Corp Australia’s titles in print will be offered a complete suite of digital marketing solutions to help grow their business.

Festival of Media Asia-Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific, announced its 2014 agenda featuring some of the most thought-provoking topics and speakers in the media industry today. Taking place from 16-18 March 2014 at the Capella Singapore, the Festival brings together media owners, agencies and brands for three days of invaluable networking, celebration and speaker sessions.

Turn Raises $80 Million Series E Round. Turn

Turn, the marketing software and analytics platform, today announced it has raised $80 million in Series E funding led by two of the world’s largest investment firms.

SpotXchange has announced the appointment of Sujen Selva as Regional Manager, Southeast Asia. In this newly created role, Selva will be responsible for leading SpotXchange’s efforts in Southeast Asia and supporting both publisher and advertiser relations in the region.

The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific is back for its third year. Taking place from 16-18 March 2014 at the Capella Singapore, the Festival brings together media owners, agencies and brands for three days of invaluable networking, celebration and inspiring speaker sessions.

Adstream is pleased to announce that Gerry Sutton will step up as CEO of Adstream in January. Sutton takes over the reigns from Gerard Barron who announced his resignation as CEO last month.

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