Member Updates

While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?

New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.

Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71% say that TV is an important source of entertainment in their life (67% globally), and 46% worry they would be bored without TV (38% globally). 

Discussions about online research quality are often narrowly focused, centering on how participants behave when taking a survey. Achieving quality data requires a holistic approach that allows both the researcher or marketer and provider to strongly impact the quality outcome. In this eBook, Dynata reviews the key drivers for online research quality and offer best practices and advice to drive high-quality results for your next research project.

Business owners seeking profit in 2019 should pay close attention to a market that's still working to correct itself. Here's what you can do to help you stay on the winning side of these emerging market trends.

The Eye On: Finance report is a must-read for financial services brands as well as advertisers looking for new, more effective audience targeting strategies.

The insights and data that comprise this report are culled from every campaign that ran with Innovid between January 1st, 2018 and December 31st, 2018 – a sample representing roughly one third of all U.S. video impressions. 

Every year for the past decade, pundits, insiders, and technologists have collectively crowned the following year to be “The Year of Mobile.” While it’s hard to pinpoint exactly when, somewhere along the way, mobile permanently changed the way consumers discover, share, shop, and purchase.

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating a rapidly growing new revenue stream with healthy margins. Over time, we expect these types of ads to be more prominent in stores, as well.

The psychology behind shopping is evolving. A major shift in the consumer mindset is giving rise to three major trends, all on track on track to have a huge impact on the retail industry. This study explores these behavioural changes and the motivating factors behind them.