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Yahoo!7 has today announced the addition of mobile Direct Response to its existing suite of performance advertising products, which will enable advertisers to run their Direct Response campaigns simultaneously across desktop, mobile and app audiences and environments.

Yahoo!7 today announced the launch of iRoll® a range of new video ad formats. Delivered in partnership with interactive video advertising provider Innovid, iRoll® turns online video into customised interactive experiences.

Fairfax Metro Media has launched a major upgrade to all masthead mobile sites (m-sites), introducing significant new features and enhancements.

Yahoo!7 today announced a new toolbar product in conjunction with flybuys which will see flybuys members earning flybuys points when they search the web with Yahoo!7.

Yahoo!7 today released its annual search trend data for 2012 revealing some of the curious search habits of Australians. Twilight, London Olympics, natural disasters and the predicted end of the world amongst the most popular search terms in the Yahoo!7 2012 search rankings

Fairfax Metro Media today announced the appointment of Y (eds: pronounced "ee") Lassoued as Head of Mobile Strategy.

VideoCensus will be released in November as part of IAB's endorsed Nielsen Online Ratings solution, offering great insights to marketers who need to better understand the demographics and viewing habits of almost 12 m Australians who watch videos online.

MediaMind announced today a new Verification Suite, including a viewable impression measurement solution, fully integrated into the MediaMind ad serving platform.

Real Estate Ad Network (a division of Onthehouse Holdings Limited). Onthehouse Holdings has acquired The Real Estate Ad Network (REAN), establishing a significant real estate media network.

Adconion Media Group (AMG) announced today that Sam Smith has been appointed Managing Director of smartclip APAC.

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