Member Updates

Parents are a sought-after crowd. With more than $200 billion in spending potential, the power to influence the next generation of spenders, and a need to buy an increased assortment of goods and services, parents are one of the most influential demographics to target.

Customer experience is the new battleground for retailers, driven by soaring customers expectations and an explosion in consumer choice ....

Native advertising is on its way to dominating the market. So we wanted to know more. How do marketers think of native ads?

Data-driven video advertising is about to look a whole lot different.

Mobile video — in one form or another — will continue to grow as younger users who have been tethered to their mobile devices since birth continue to play a larger role in the ecosystem.

There are no more valuable ecommerce carts than those devoted to grocery. Unlike every other category, grocery has no true seasonality of purchase. 

In 2017, the effects of technology disruption will be felt in full force across the marketing organization. Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper customer insights and create impactful brand experiences.

With device-centric analytics quickly becoming inefficient & obsolete, this report—formerly known as our State of Mobile Commerce—is required reading.

A closer look at how to approach retargeting, programmatic advertising and performance marketing.

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.