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Ad Effectiveness: Glossary of Terms - July 2019

It is essential for our industry to create common language across the different platforms, so we tasked our Ad Effectiveness Council with crafting a glossary to simplify the often complex jargon involved in metrics and measurement. 

A Guide to Designing Digital Ad Impact Studies - May 2019

The IAB's Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions. 

The Mobile Majority: Time, Money & Creative Opportunities

Smartphones now dominate digital media: people spend over two-thirds of their digital device time on a phone and in March 2019 mobile revenue surpassed desktop revenue in Australia for the first time. So, join IAB Australia and our Mobile Advertising Council on Wednesday, 24 July 2019 as we discuss key and timely topics in the Australian mobile advertising landscape.

Advertising Week APAC

29 July - August 1, 2019 will mark the second edition of Advertising Week APAC. #AWAPAC, takes place in Luna Park, one of Sydney’s most iconic venues, and will feature unique media, marketing, technology and creative perspectives discussing key business trends and issues, that shape today’s global industry.

Sensis: Sensis Business Index - March 2019

The March Quarter 2019 Sensis Business Index has revealed that Australian small and medium business (SMB) confidence fell significantly across the country, following last quarter’s highs. SMB confidence levels decreased 16 points to +34, its lowest level since March 2016.

IAS: H2 2018 Media Quality Report - Australia and New Zealand

In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the ANZ digital market and highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2018.

Adobe: Now We're 25: Digital Advertising Grows Up

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers.

Australian Online Landscape Review - April 2019

The digital landscape saw 20,963,000 people actively surfing online in April 2019, with Australians 18+ spending an average of 116 hours and 30 minutes online per person.

IAB Data Council Event

HOLD THE DATE

Join us on August 14 when members of the IAB data council will run through the latest developments and implications of data and privacy laws affecting Australian companies.

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