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Near: Keeping up with The Rubgy Fans

The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media. According to World Rugby, this first-in-Asia international tournament is anticipated to reach over 800 million households, surpassing the last tournament of 2015 in England.

As recognised in the ACCC’s Digital Platforms Inquiry (DPI) Final Report, an advertising funded model provides substantial consumer benefits, by providing with little or no charge access to a broad range of content and services as selected by particular consumers to meet their individual preferences and interests.

IAB Australia is looking to work with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency and education in the ad tech supply chain.

 

FY 2019 Digital Media Revenue: Presentation Deck

IAB Australia members can download this handy presentation deck, outlining the state of FY19 market, for their presentations and reports.

Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9 billion, up from $8.5 billion in 2018.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

VAST 4.x
VAST 4.x

VAST (Video Ad Serving Template) now enables both ad delivery and essential video interactivity. The Open Measurement Interface Definition (OMID) and Open Measurement (OM) SDK for mobile gives buyers access to multiple verification vendors via one single integration. SIMID is now the solution for buyers that want to bring in more creative interactive elements, replacing VPAID.

Download the latest specs here.

IAB Tech Lab's OpenRTB standards
IAB Tech Lab's OpenRTB standards

The RTB (real-time-bidding) protocols related to the automated buying and selling of ads are released, managed and overseen by IAB Tech Lab - and are regularly reviewed, improved upon and updated. Currently these OpenRTB standards are on version 2.5. Version 3.0 has also been released and with full adoption expected next year, there will be significant improvements in both efficiency and transparency.

IAS: The Halo Effect: Ad Environment & Receptivity

The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people react to the ad.

Entertainment, News & Lifestyle: Opportunities in Today's Digital Content Explosion

At the recent Advertising Week APAC, IAB CEO Gai Le Roy presented a series of sessions focused on the Hidden Opportunities in Today's Digital Content Explosion across News, Lifestyle and Entertainment. 

 

Telaria: The Emerging Alliance between CTV and DTC Brands

Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.

Commission Factory: The ITP 2.2 Cookie War Rages On

In what is now starting to feel much like déjà vu, the AdTech and affiliate industry is again staring down the barrel of yet another update to the infamous ITP. The original engineering of this standard can't solely be placed on the shoulders of Apple and WebKit but they are recognised as the instigators.

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