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Online advertising Q1 2019 sees seasonal drop while year-on-year growth continues apace

Monday 27th May 2019: Online advertising has continued to climb in Australia with revenues increasing 4.9% year on year to reach $2.2billion for the first quarter of 2019. The data which was drawn from the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC, also showed that video, mobile and classified advertising were the stand out performers, increasing year on year by 15%, 26% and 7% respectively.

All categories of digital advertising experienced growth in Q1 2019 when compared to the same quarter in 2018, with overall digital advertising increasing 4.9 percent YOY.

IAB Australia recommends adoption of apps-ads.txt to help fight ad fraud

23rd May 2019; SYDNEY: IAB Australia today that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for adoption.  Digital buyers have been advised they should actively look for app-ads.txt files along with ads.txt files when reviewing inventory, to help shift programmatic media spend to authorised supply paths.  Additionally, IAB has recommended that local publishers adopt the solution immediately, so as to help limit the ability of criminal entities profiting via counterfeit programmatic advertising inventory.

Australian Digital Video Landscape - 2019

The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. Digital video advertising expenditure continues to grow strongly each year and is the fastest-growing digital advertising segment.

IAB Australia's May 2019 Newsletter.

California Consumer Privacy Act Webinar

IAB Australia members have a fabulous opportunity to hear directly from the IAB in Washington on the new Californian privacy act (CCPA) and the broader U.S. privacy landscape, and hear about the implications for the Global Network of IABs and their member companies. 

Australian Online Landscape Review - February 2019

The digital landscape saw 20,938,000 people actively surfing online in February 2019, with Australians 18+ spending an average of 91 hours and 50 minutes online per person.

Device Ownership & Trends - March 2019

The data in this report, exclusive to IAB members, is primarily generated from enumeration and currency data every month and regularly released to market. 

Dynata: A Holistic Approach to Data Quality

Discussions about online research quality are often narrowly focused, centering on how participants behave when taking a survey. Achieving quality data requires a holistic approach that allows both the researcher or marketer and provider to strongly impact the quality outcome. In this eBook, Dynata reviews the key drivers for online research quality and offer best practices and advice to drive high-quality results for your next research project.

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