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DraughtKeg Academy

When the DraughtKeg (a mini-keg for pouring a fresh Heineken at home) was released, a lot of technical information needed to be communicated so Leo Burnett came up with the DraughtKeg Academy and a cheeky suite of "training exercises" all available through a microsite.

As online advertising set to hit $1.4 billion for 2007.

Online advertising expenditure in Australia for the third-quarter 2007 (3 months ended 30 September 2007) totalled $347.75 million, the largest quarter recorded.

Accreditation will be awarded to selected online audience measurement methodology vendors.

A cross industry committee has issued an Industry Blueprint seeking expressions of interest from research or technology companies to develop a new audience measurement methodology.

Home. Sweet As.

To position Air NZ as the airline that reconnects ex-pat Kiwis with home and build a database from scratch, Host invited people in NZ to send messages to kiwi folk in Australia via a billboard in Sydney/Melbourne: a great cross media execution which proved very successful.

According to IAB Australia’s Online Advertising Expenditure Report released today by PricewaterhouseCoopers online advertising jumped in the second quarter of 2007.

Recruitment fastest growing category this quarter.

The first steps towards the industry’s stated commitment to bring clarity to online measurement in the Australian market have been taken.

Online advertising expenditure in Australia for the second-quarter 2007 (3 months ended 30 June 2007) totalled $325.5 million. General Display advertising and Classifieds advertising accounted for 28% and 27% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 45%.

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