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Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

IAB Audio Council releases Audio Creative Best Practice Showcase

Sydney, Australia - 5th November 2018: IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations to life.  Launched last week at IAB Australia MeasureUp, the Showcase and audio examples are available online

According to Ralph van Dijk, Founding Creative Director of Eardrum and member of the IAB Audio Council, a brand’s audio identity should be designed to be as meaningful and coherent as its visual identity and marketers need to be aware that there is no one-size-fits all approach to audio.  

 

 

Online Advertising Expenditure Report - Q3 (Sept. 2017)

Total online advertising achieves 4.9% growth year-on-year in the September quarter 2017.

Online Advertising Expenditure Report - Q2 and FY17 (June 2017)

Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.

IAB MeasureUp 2018

With the advent of digital advertising, measurement has become an incredibly hot topic. Whether it's the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical for the industry. IAB Australia will be hosting the MeasureUp conference in Sydney on Thursday, 1 November 2018. Tickets on sale now.

MEASUREUP 2018 WEBSITE

 

Online Advertising Expenditure Report - Q1 (March 2017)

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

Digital Audio Fit-For-Purpose Creative: Choosi and IAB Audio Council

There’s no one-size-fits all approach to audio. Each audio platform is consumed in a different way and has its own nuances which need to be considered. Just like you wouldn’t put a long copy print ad on a billboard, you shouldn’t simply put your radio ad in a podcast, for example.

Listen to examples here.

Leading marketing analytics firm blows up the digital versus TV argument

Marketers told: stop buying the fantasy

1st November:   Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called on Australian marketers to apply greater rigour when reading industry driven research with extreme data points.

Speaking today at IAB Australia’s annual MeasureUp conference, Paul Sinkinson of Analytics Partners said “The whole digital versus TV discussion is dangerous. It’s like asking if you want food or water. You should have both. If you pick one over another then you will destroy your ability to get full value and ROI from your campaign.

MeasureUp 2018: Digital Fact pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest device trends, video consumption and ad spend figures - ahead of the IAB MeasureUp Conference in Sydney.

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