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The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT)
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
PUBLIC COMMENT PERIOD OPEN
The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
AdNews - Oct. 25, 2016: David Jones, Country Road, Myer, Net-a-Porter, Burberry, Liberty London and ASOS are just a handful of brands using affiliate marketing, but until now there has been no official industry guidelines for the booming sector Down Under.
- Taskforce participants come from all sides of digital industry
- Whitepaper to be released in November
- Intend to extend focus into broad range of ad effectiveness measures
Sydney, 26th October 2016: IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce members, who come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertiser to have more informed conversations about what they are buying or selling.
The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative.
Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
AdRoll, the performance marketing platform, rhas released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...
IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.