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Jennifer Thomas, Head of Membership

Jenn is Head of Membership for IAB Australia and brings over 10 years of experience across Sponsorships and Strategic Sales in the TV and Digital space. Working across a range of media owners in the Australian Market such as ninemsn, Fairfax Media and Yahoo7 has given Jenn extensive commercial and marketing experience. Her passion for the digital advertising industry and the community within it puts her in good stead in her current role within the IAB.

Feb. 2019

IAB Australia Council Meetings
IAB launches Future of Measurement Project

Names Natalie Stanbury Research Director

Sydney, 6th February 2019: IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that encompasses measurement solutions, standards for ad measurement, delivery and verification, as well as guidelines and best practices, with the goal of delivering data and meaningful metrics to marketers, agencies and publishers to enable them to assess opportunities and track performance in a complex cross media world.

IAB Audio Advertising: State of The Nation 2019 - Sydney

On March 4, 2019 we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

 

IAB Future of Measurement: Town Hall Meeting

On Monday March 25 IAB Australia held its 2019 Measurement Town Hall. Developed by the IAB Measurement Council,  this Town Hall meeting saw the IAB present its new Future of Measurement project, and was a chance for agencies, marketers and publishers to hear from experts in the field and share their thoughts and concerns around digital audience measurement. 

Chair: Matt Rowley: CEO, Pedestrian Group

Matt is responsible for all the digital (including BVOD) and print advertising revenue generated at Nine. This includes the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, the Australian Financial Review, Brisbane Times and WA Today. He leads teams across ten major verticals, including travel, luxury, auto, sport and finance, as well as agency and direct sales.

Matt's extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Nine customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Groupe in London.

Columbus: From Isolation to Integration

Despite the evolution in technology, application of data, rich content/formats and accurate measurability in Performance Marketing, Brand and Performance Marketing still do not co-exist. General perceptions in the broader marketing industry are that branding/advertising and Performance Marketing cannot co-exist and are treated separately and often siloed by organisational structures, ecosystems, technologies, marketing strategies and goals.

Experian: Digital Consumer Insights 2018

As consumers move along the digitalisation curve, the online shift of their interactional, transactional and even personal lives present a blurred line of a trade-off between convenience and security.

Melina Cruickshank: Chief Audience and Marketing Officer, REA Group

Melina brings to the IAB more than 20 years’ experience in online product, marketing and publishing roles in Australia and the UK, with wide ranging experience across advertising, e-commerce, online classifieds and transactional customer channels. Prior to joining REA Group Melina was Chief Editorial and Marketing Officer at Domain. She also led the product and audience divisions as Group Director at Life Media. Melina holds a BA (Hons) from Monash University and Grad Diploma from Birkbeck University of London. She is also a graduate member of the Australian Institute of Company Directors.

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