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A Guide to Designing Digital Ad Impact Studies - May 2019

The IAB's Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions. 

Ad Ops Melbourne 2019: Content from the day

Download the content from our half-day IAB Ad Ops Conference was held in Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective ...

Melbourne Ad Ops 2019 Conference - Fact Pack

Get all the latest market information and digital resources ahead of our Melbourne Digital Ad Ops Conference on June 20.

IAB Australia launches industry mentorship program

Announces appointment of Rubicon Project’s Rohan Creasey as co-chair of Executive Technology Council

17 June 2019; SYDNEY:  IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.  With a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, the program will provide support for up to 40 mentees via 20 mentors every six months. The IAB will be accepting nominations on the IAB website from 20th June for mentees from member organisations with five years or less industry experience.

Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing 

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share. 

What about Geo-Location?

While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?

Unruly: Video and Sustained Brand Impact

New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.

Viacom: In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71% say that TV is an important source of entertainment in their life (67% globally), and 46% worry they would be bored without TV (38% globally). 

Guardian Australia joins IAB Australia Board

3rd June 2019; SYDNEY:  IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately.  The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton. 

IAB Digital Ad Ops Conference - Melbourne

This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective.

VISIT THE AD OPS MELBOURNE WEBSITE HERE FOR MORE INFORMATION AND TICKETS

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