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Quarantine Quiz Series

To test you digital knowledge, keep you on your toes, and just for a bit of fun to relieve the boredom, IAB Australia is running a Quarantine Quiz Series. There will be a new quiz on a different topic every week, and we are tallying the results and will announce a winner when life returns to normal (whenever that is...).

Project Rearc Webinar

IAB Tech Lab and IAB Australia are hosting a series of Project Rearc Webinars. This first webinar on Thursday, April 2, will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.

 

Digital Audio Buyer's Guide: Education and Training Deck

This educational and training deck combines the August 2019 Buyer's Guide with the latest research and education from IAB Australia. It is designed to educate marketers and advertisers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. 

 

As we hunt for information, consumption patterns are changing

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

 

IAB Australia Content Manager
Google: 2019 YouTube Ads Leaderboards - A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore the 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch.

Australian Online Landscape Review - December 2019

The digital landscape saw 18,092,000 people 18-years and over actively surfing online in December 2019, with Australians 18+ spending an average of 123 hours and 4 minutes online per person.

Australian Digital Advertising market hits $9.3B in 2019

All categories experienced growth albeit softer than previous years


Monday 2nd March 2020:  The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.  All online advertising categories showed growth through the year, while video advertising was again the growth driver in the general display category with 19.9% growth year-on-year.

For the full calendar year 2019, the General Display Advertising category maintained steady segment share and growth of 5.1% to reach $3.5bn for the year and Classifieds grew just 1.7% to reach $1.7bn spend in 2019.  Search and Directories growth slowed year-on-year to 7.7% to reach $4.2bn for 2019, the category still outperformed the market overall.

Monday 2nd March 2020: The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC. 

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