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Digital Advertising Glossary of Terms - July 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our Ad Effectiveness Council and Video Advertising Council with updating a series of glossaries originally published in August 2017.

Dynata: Global Trends Spotlight - Technology Report

Building on the foundation laid by the 2019 Dynata Global Trends Report, this spotlight report will explore three key themes: mobile, interconnectivity, and voice. These three factors are fundamental to how technology shapes the present and will shape the future.

Daily Mail: Gen Z Super Summary

Daily Mail Australia partnered with qualitative research agency The Lab Strategy, to speak to a panel of expert academics in the youth field. 

Near: Keeping up with The Rubgy Fans

The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media. According to World Rugby, this first-in-Asia international tournament is anticipated to reach over 800 million households, surpassing the last tournament of 2015 in England.

As recognised in the ACCC’s Digital Platforms Inquiry (DPI) Final Report, an advertising funded model provides substantial consumer benefits, by providing with little or no charge access to a broad range of content and services as selected by particular consumers to meet their individual preferences and interests.

IAB Australia is looking to work with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency and education in the ad tech supply chain.

 

FY 2019 Digital Media Revenue: Presentation Deck

IAB Australia members can download this handy presentation deck, outlining the state of FY19 market, for their presentations and reports.

Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9 billion, up from $8.5 billion in 2018.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

VAST 4.x
VAST 4.x

VAST (Video Ad Serving Template) now enables both ad delivery and essential video interactivity. The Open Measurement Interface Definition (OMID) and Open Measurement (OM) SDK for mobile gives buyers access to multiple verification vendors via one single integration. SIMID is now the solution for buyers that want to bring in more creative interactive elements, replacing VPAID.

Download the latest specs here.

IAB Tech Lab's OpenRTB standards
IAB Tech Lab's OpenRTB standards

The RTB (real-time-bidding) protocols related to the automated buying and selling of ads are released, managed and overseen by IAB Tech Lab - and are regularly reviewed, improved upon and updated. Currently these OpenRTB standards are on version 2.5. Version 3.0 has also been released and with full adoption expected next year, there will be significant improvements in both efficiency and transparency.

IAS: The Halo Effect: Ad Environment & Receptivity

The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people react to the ad.

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