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IAB Australia Response to ISBA Programmatic Supply Chain Transparency Study

IAB Australia CEO, Gai Le Roy, comments on the ISBA Programmatic Supply Chain Transparency Study

It is pleasing to see the ISBA Programmatic Supply Chain Transparency Study recognise the importance of industry standards. The IAB locally and globally has been championing transparency in digital advertising’s value chain to ensure we have an efficient, effective and sustainable industry.

Context is king in challenging COVID advertising landscape

New research from Neuro-Insight with IAB Australia finds marketers benefit from transferred equity and goodwill


6th May 2020 – Sydney, Australia:  Timeliness, connection and trust are the most significant context attributes for trusted news environments according to research testing COVID related content released today by IAB Australia and leading neuroscience research firm Neuro-Insight.  The study of over 900 Australians, assessed three different types of news content – hard breaking news, COVID related updates and lifestyle content that is linked to our current COVID lockdown lives – and explored how the attributes of these could help advertising messages take on additional meaning.

Native Advertising Webinar: Best Practices and Local Examples
This 45 minute webinar provides a current overview on Native Advertising including updates from the recently released Native Handbook, some best practices and recommendations from Australian product experts. We also be present a number of local creatives examples as a product showcase.
 
AD Tech Q&A: Technology and best practices to further enable Native Advertising

With Native Advertising now firmly established as a key display product within the Australian digital media marketing mix, the Standards and Guidelines Council recently published an update to the Native Handbook, originally published three years ago.

We have approached a few of our council members and local industry experts with some related questions on Native, in terms of best practices, recommendations and what we can expect over the next 12-18 months.

Near: Melbourne Handles the COVID-19 Fight Better than Sydney

IAB members Near have analyzed the density and mobility across cities to understand the vulnerability of a city to the spread of COVID-19.

The Role of Context: News Environment and its Influence On Advertising

In this webinar, Peter Pynta CEO of Neuro-Insight, will present neuroscience research into the impact of context on consumers’ responses to advertising, including a new study conducted exclusively for the IAB with Australian news websites during a COVID-19 news cycle.

Peter is joined by Anne Parsons, who has a well-rounded perspective and experience having been CEO of media agencies in both Australia and London - and is now a global strategic adviser for  advertisers and agencies, as well as exclusively with Australian media owner QMS. Her broad experience in the media sector and specifically through the lens of what clients value, will provide a voice from the other side as to how she sees companies using Neuro-Insights’ contextual media data and why it can set them apart.

IAB Audio Buyers Webinar

Planning, Buying, Building & Measuring Audio & Podcasting Advertising

This hour long webinar provides invaluable information for media buyers, marketers & media people on how to effectively use streaming audio and podcast advertising.

 

Chair: Matt Rowley: CEO, Pedestrian Group

Matt is responsible for all the digital (including BVOD) and print advertising revenue generated at Nine. This includes the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, the Australian Financial Review, Brisbane Times and WA Today. He leads teams across ten major verticals, including travel, luxury, auto, sport and finance, as well as agency and direct sales.

Matt's extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Nine customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Groupe in London.

AD Tech Q&A: Consumer privacy, trust and a transparent value exchange

There has recently been a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while still balancing consumer privacy and personalisation.

Core to this project and to the success of digital marketing moving forwards is consumer privacy and the heightened emphasis on establishing genuine trust with users. The industry is now increasingly aware that there has to be a transparent value exchange online with people moving forwards and everyone must respect the end user’s privacy and the privileged access to consumer data through responsible and transparent practices.

A list of local and global initiatives, IAB Tech Lab standards and education pieces that can aid the transparency of the digital supply chain. In order to ensure that any industry standards can work effectively, wide scale adoption is necessary, and persistent ongoing awareness, support and education of all sides of the advertising ecosystem (media owners, platforms, ad-tech, agencies and advertisers) is essential.

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