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Google: The Mobile Movement

In partnership with Ipsos OTX MediaCT, a total of 5,013 US online adults (18-64 years of age) who identified themselves as using a smartphone to access the Internet were interviewed to gain a deep understanding of smartphone consumer behavior.

MediaPost: US Marketers Move Ad Budgets Online, Reports Disagree On Where

Marketers continue to move advertising budgets online, but two separate studies provide conflicting evidence on where ad dollars will go.

This was the largest Q1 ever reported, with search and directories recording 23% growth year-on-year, while classifieds increased 19%year-on-year. The general display market grew more modestly year-on-year, recording a 3% growth.

Adconion Media Group President re-elected on IAB Australia Board

Alex Littlejohn has successfully been re-elected to his rotating seat on the IAB Board.

2011 IAB Australia Awards call for entries

Entries are now open for the 2011 IAB Australia Awards until Thursday 5th May 2011.

Online advertising industry publish behavioural advertising best practice Guideline

Consumer information website www.youronlinechoices.com.au launches to educate consumers about online behavioural advertising.

Brewed by Feel

Droga5 developed a new website for Cascade where the homepage was fully customizable, and also created ‘The Brewer’s Nose’ app, through which users could scan the barcode of any beer (500+ options), to receive the brewers’ knowledge about its style, taste and heritage.

IAB Australia opens nominations for Board seat

Invites expression of interest from current IAB Australia members.

LinkedIn: Australian Super Case Study

Australian Super wanted to raise awareness of their brand amongst professionals who were considering a career change. LinkedIn were an obvious partner to reach exactly this demographic. Read on to learn more about Australiansuper's strategy and results.

IAB Australia issues new online advertising standards

IAB Australia today issued its Universal Advertising Package (UAP), a set of industry-agreed standards for online advertising placements.

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