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Paul Fisher's latest AdNews Article about the role digital advertising he thinks will play in the Australian Federal Election.

IAB UK: The digital election

An IAB UK study on the impact of digital communications on the 2010 Election, and the lessons brands can learn.

3D stands out for Creative Showcase 4.4

Visual Jazz crowned the winner of this quarter’s competition.

IAB Australia: Weight Watchers Case Study - Online Video Advertising

IAB Australia, Dynamic Logic and Weight Watchers partnered to look into how video advertising can enhance brand metrics. Insights on optimising the media mix, the creative and the frequency are also being presented.

Dance off 3D

Visual Jazz created an interactive catalogue for Jay Jay's which combined 3D technology, dancers, music and fashion. The judges praised the campaign as deceptively well executed, fun, interactive and playful.

Online video advertising case study

Research finds online video advertising results in up to 51 percent increase in unaided brand awareness for Weight Watchers.

Online Advertising continues to achieve strong year on year growth

The Australian online advertising market continues to record strong growth with online advertising expenditure for the March quarter 2010 growing by an impressive 17 per cent year on year, according to data released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).

IAB Australia Appoints Three New Board Members

REA Group, MySpace and Network Ten join the Board.

Paul Fisher's AdNews article about the recent reporting of Jetstar and others shifting 40% of it's total marketing budget to digital and social media.

Time’s running out to enter the 2010 IAB Australia Awards

Agencies and marketers only have three weeks left to enter the 2010 IAB Australia Awards, with submissions closing Wednesday 5th May 2010.

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