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Direct Brands 2020 Report

Digital born brands have gained significant momentum, reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products. This Australian consumer and industry research study takes an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches.

DOWNLOAD THE REPORT AND WATCH THE WEBINAR 

COVID-19 Digital Ad Impact Study

In light of the ongoing COVID-19 crisis, the IAB engaged with advertisers and agencies to understand their ad investment intentions for the coming months.  The survey provides a quick a quick read of the digital ad market, showing that 86% of brands have changed their digital ad investment over the last month, with more than half of brands reporting they are reviewing their advertising plans at least daily. 

Download the Infographic

AD Tech Q&A: Competently managing brand safety in times of crisis

IAB Australia has recently issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to better manage their blocking of media buying against topics including keywords such as 'crisis', 'COVID-19' and 'coronavirus'. We have been keen to build awareness around this topic but have also made some simple recommendations in relation to buyers utilising semantic contextual targeting to fully understand the editorial context.

We have since prepared a few questions for our verification vendor members to which we've received the following responses.

The Trade Desk - The Edge Academy

The Edge Academy is a programmatic advertising training and certification series designed to build professional confidence, drive real business outcomes, and advance the careers of data-driven marketers around the world. From the fundamentals to advanced concepts, our results-driven, online curriculum features self-paced video courses, industry knowledge, and thought leadership from some of the founding members of programmatic.

Launched by The Trade Desk in 2013, the Edge was born out of a vision to create an open, more relevant advertising ecosystem by providing digital marketers with the concepts, language, and skills needed to navigate the complex programmatic landscape.”

Access to this free program can be found here

Trailer: https://www.youtube.com/watch?v=vbLhi2mDabU&feature=youtu.be

If you have questions relating to this program please email academy@thetradedesk.com

Australians Significantly Increase Time On Food And Cooking Websites

7 APRIL, 2020 SYDNEY: As Australians are being asked to stay home in an effort to flatten the curve of coronavirus (COVID-19), they are spending significantly more time with online food and cooking content. And it’s younger audiences that are driving the increases in time.

Digital Audience Targeting For Success

This guide sets out to identify and examine summarise the opportunities and challenges involved with digital audience targeting, providing guidance to help marketers develop effective digital audience targeting strategies and provide some proof of the improved campaign effectiveness when these practices are applied.

COVID-19 Market Insights Rundown

Summary of insights pieces in relation to market and consumer trends due to the impact of COVID-19 pandemic. Research pieces from IAB, IAB members and other important industry reports. 

Friday 3rd April 2020: Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to stop blocking the news. The call comes as many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”

Project Rearc Webinar

IAB Tech Lab and IAB Australia are hosting a series of Project Rearc Webinars. This first webinar on Thursday, April 2, will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.

 

Digital Audio Buyer's Guide: Education and Training Deck

This educational and training deck combines the August 2019 Buyer's Guide with the latest research and education from IAB Australia. It is designed to educate marketers and advertisers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. 

 

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