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As we hunt for information, consumption patterns are changing

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

 

Data Label: Adopting data transparency standards for digital marketing in Australia

Adopting data transparency standards for digital marketing in Australia - through the Data Label

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labeling of those details.

IAB Australia Content Manager
Google: 2019 YouTube Ads Leaderboards - A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore the 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch.

Australian Online Landscape Review - December 2019

The digital landscape saw 18,092,000 people 18-years and over actively surfing online in December 2019, with Australians 18+ spending an average of 123 hours and 4 minutes online per person.

Australian Digital Advertising market hits $9.3B in 2019

All categories experienced growth albeit softer than previous years


Monday 2nd March 2020:  The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.  All online advertising categories showed growth through the year, while video advertising was again the growth driver in the general display category with 19.9% growth year-on-year.

For the full calendar year 2019, the General Display Advertising category maintained steady segment share and growth of 5.1% to reach $3.5bn for the year and Classifieds grew just 1.7% to reach $1.7bn spend in 2019.  Search and Directories growth slowed year-on-year to 7.7% to reach $4.2bn for 2019, the category still outperformed the market overall.

Monday 2nd March 2020: The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC. 

Agencies turn to podcast advertising to help build brand awareness  according to IAB Audio Advertising State of the Nation Report 2020

Wednesday 26th February 2020:  Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according to the IAB’s Audio Advertising State of the Nation Report released at the IAB Australia Audio Summit today. 

The report, which is in its fourth year, also found that brand awareness is the main driver for the audio market growth, particularly for podcast advertising with 48% of agencies using podcasts primarily for branding, an increase from 35% in 2018.

Audio Advertising: State of the Nation Wave 4 - 2020

The 4th wave of IAB Australia’s "Audio Advertising: State of the Nation" research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms, covering broadcast radio, streaming digital audio, DAB+ and podcasts. 

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