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LinkedIn: Navigating Today’s Evolving World of Work

LinkedIn’s data has always portrayed the global impact of working environments, and during this time of uncertainty, we continue to learn about the role of community

Identity, Project Rearc & Privacy Sandbox

This webinar will cover-off the critical topic of identity – and the IAB’s global project to rearchitect digital marketing, known as ‘Project Rearc’. The content will include an update from IAB Tech Lab and a review of the current state-of-play and early testing outcomes of Google’s Privacy Sandbox.

Ad Tech Q&A: Creativity and Dynamic Optimisation

Effectively utilising creativity and streamlining dynamic optimisation during COVID-19

 

Following our recent COVID-19 Digital Ad Impact Study and the follow-up Q&A on managing brand safety in times of crisis we’ve had a lot of feedback on both the challenges and opportunities in relation to creativity during the ongoing lockdown period here in Australia.

Responsible & Effective use of Data in Digital Marketing: Recommendations & Best Practices

This 45 min webinar kicks-off a three-part series of various data-driven topics throughout May. We will start off with Equifax (a member of our Data Council) demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

IAB Australia Response to ISBA Programmatic Supply Chain Transparency Study

IAB Australia CEO, Gai Le Roy, comments on the ISBA Programmatic Supply Chain Transparency Study

It is pleasing to see the ISBA Programmatic Supply Chain Transparency Study recognise the importance of industry standards. The IAB locally and globally has been championing transparency in digital advertising’s value chain to ensure we have an efficient, effective and sustainable industry.

Context is king in challenging COVID advertising landscape

New research from Neuro-Insight with IAB Australia finds marketers benefit from transferred equity and goodwill


6th May 2020 – Sydney, Australia:  Timeliness, connection and trust are the most significant context attributes for trusted news environments according to research testing COVID related content released today by IAB Australia and leading neuroscience research firm Neuro-Insight.  The study of over 900 Australians, assessed three different types of news content – hard breaking news, COVID related updates and lifestyle content that is linked to our current COVID lockdown lives – and explored how the attributes of these could help advertising messages take on additional meaning.

Native Advertising Webinar: Best Practices and Local Examples
This 45 minute webinar provides a current overview on Native Advertising including updates from the recently released Native Handbook, some best practices and recommendations from Australian product experts. We also be present a number of local creatives examples as a product showcase.
 
AD Tech Q&A: Technology and best practices to further enable Native Advertising

With Native Advertising now firmly established as a key display product within the Australian digital media marketing mix, the Standards and Guidelines Council recently published an update to the Native Handbook, originally published three years ago.

We have approached a few of our council members and local industry experts with some related questions on Native, in terms of best practices, recommendations and what we can expect over the next 12-18 months.

Near: Melbourne Handles the COVID-19 Fight Better than Sydney

IAB members Near have analyzed the density and mobility across cities to understand the vulnerability of a city to the spread of COVID-19.

The Role of Context: News Environment and its Influence On Advertising

In this webinar, Peter Pynta CEO of Neuro-Insight, will present neuroscience research into the impact of context on consumers’ responses to advertising, including a new study conducted exclusively for the IAB with Australian news websites during a COVID-19 news cycle.

Peter is joined by Anne Parsons, who has a well-rounded perspective and experience having been CEO of media agencies in both Australia and London - and is now a global strategic adviser for  advertisers and agencies, as well as exclusively with Australian media owner QMS. Her broad experience in the media sector and specifically through the lens of what clients value, will provide a voice from the other side as to how she sees companies using Neuro-Insights’ contextual media data and why it can set them apart.

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