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Sizmek: An Insider’s Look at Creative Quality, Personalization, and DCO

While digital marketing is thriving thanks to advancements in data, AI, and privacy, marketers still value creative, and they want better ways to incorporate creativity into their campaigns. In fact, 81% of marketers surveyed state that improving digital campaigns to show off their creatives is a top priority in the coming year.

LiveRamp: People-Based A/B Testing and Incrementality

People-based A/B testing gives marketers the ability to reliably differentiate who is in their test audience and who is in the control across channels and devices. Now the results of your incrementality tests will truly show what drives conversions and what’s wasted ad spend.

Google Marketing Platform: Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel.

Rakuten Marketing: The State of e-Commerce in Asia-Pacific

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Google Marketing Platform: Delivering meaningful moments

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

Integral Ad Science: H1 2018 Media Quality Report ANZ

In IAS' latest report, they explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms.

Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

Innovid: Engaging Audiences in the New Living Room

Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from VolvoModiMedia, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

dataxu: Understanding today's cross-device consumer

This whitepaper by dataxu is designed to help marketing professionals understand the power of data science and analytics to engage people, not devices.

PubMatic: Q2 2018 Quarterly Mobile Index (QMI)

PubMatic's Quarterly Mobile Index identifies key trends in mobile advertising with several benchmarks around pricing, volume and growth. The Q2 2018 report shines a spotlight on opportunities for in-app advertising and provides helpful statistics on mobile trends.

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